Seyitoğlu, FarukSeyitoğlu, FarukIvanov, StanislavDepartment of Tourism Guidance / Turizm Rehberliği Bölümü2022-02-172022-02-172022https://doi.org/10.37741/t.70.2.1https://www.webofscience.com/wos/woscc/full-record/WOS:000750794700001?AlertId=d383397b-4355-449e-9419-70f9e0e77c15&SID=E1579H1bfcewtgOvZ82https://hdl.handle.net/20.500.12514/3052https://www.scopus.com/record/display.uri?eid=2-s2.0-85124843707&origin=SingleRecordEmailAlert&dgcid=raven_sc_affil_en_us_email&txGid=cb7dfff8a30725cb2c1da13b90ce9fb3&featureToggles=FEATURE_NEW_DOC_DETAILS_EXPORT:1This study explores the elements of the 'New Normal' in the (post-)viral tourism and assesses the role of technology. The 'New Normal' of (post-)viral tourism includes supply-related elements (operations, marketing, and finance and strategic management) and demand-related aspects (psychological issues and travel behaviour). Companies would need to reorganise their business processes, while technology is expected to play a major role in the 'New Normal' world. Theoretical, managerial, and policy implications are also provided.en10.37741/t.70.2.1info:eu-repo/semantics/openAccessNew Normal, role of technology, (post-)viral tourism, travel behaviour, COVID-19Article702151167WOS:0007507947000012-s2.0-85124843707