Seyitoğlu, FarukAtsız, Ozan2023-01-112023-01-112022https://doi.org/10.1080/13683500.2022.2120798https://www.scopus.com/record/display.uri?eid=2-s2.0-85138237264&origin=SingleRecordEmailAlert&dgcid=raven_sc_affil_en_us_email&txGid=08cd7040262bad6792d149915e8277dehttps://hdl.handle.net/20.500.12514/3306This study explores tourists’ experiences and perceptions of peer-to-peer (P2P) local-guided bike tours using a netnography approach. The content of reviews of tourists regarding P2P local-guided bike tours offered by a sharing economy platform–Withlocals–in different destinations was analysed. The results show that tourists’ experiences of P2P local-guided bike tours include discovery, hedonic, safety and comfort, edutainment, local interaction, and memorable aspects. In addition, tourists perceive P2P local-guided bike tours in various ways. Our findings illustrate that P2P local-guided bike tours can be defined as engaging activities that provide multidimensional and rich experiences and help explore a destination. Due to the lack of research on P2P local-guided bike tours and the increasing demand by tourists for these tours, this study fills the gap by exploring tourists’ P2P local-guided bike tour experiences and perceptions. Furthermore, although this research will guide scholars and practitioners, future studies could shed more light on the subject.en10.1080/13683500.2022.2120798info:eu-repo/semantics/closedAccessBike tour experience; localP2P guiding; sharingeconomy; local-guided tour;netnography approachArticle172-s2.0-85138237264