Covid-19 Salgınında Turizm Paydaşlarının Kriz Yönetim Stratejisi ve Acil Eylem Planı Geliştirilmesine Yönelik Algıları: Diyarbakır Örneği

Abstract

The aim of this study is to reveal the tourism stakeholder perceptions in Diyarbakır, whether there is an effective management strategy and emergency action plan in response to the crisis, based on the example of the Covid-19 crisis. For this reason, qualitative research technique was used in line with the stated purpose of the study. Data was collected through face-to-face interview technique with tourism stakeholders in Diyarbakır. The research results indicate that stakeholders responsible for tourism in Diyarbakır are not adequately prepared for potential crises, lacking a strategy and action plan, and have certain deficiencies in advertising and promotional activities. Additionally, it has been found that the communication level among these stakeholders is inadequate, and Diyarbakır province has been negatively affected by the Covid-19 crisis. As a result, it is concluded that there is a lack of effective governance among stakeholders specifically in Diyarbakır.