A Qualitative Analysis of Gastronomy Tourism Strategy and Action Plan

Abstract

Interest in Gastronomy Tourism, a type of tourism that is increasingly the focus of the competitive strategies of mass tourism destinations, is also increasing. Gastronomy Tourism is included in development plans by destination management organizations and destination managers due to its contributions to tourism destinations in particular as well as wider national economies. This study examines the Gastronomy Strategy and Action Plan, a theme that has received limited thus far. Qualitative research methods were used in this study, and content analysis was utilized to analyze data. Four main sub-themes (vision, mission, aims-objectives, and action plans), under the main theme, are divided into different categories. The findings of the study show that the strategies and action plans adopted by different destinations have a common set of qualities and similar approaches. They also reveal similarities with the action plans analyzed in previous studies