Development of a Brand Polarization Scale in Sports

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Abstract

Description

Keywords

Brand Polarization, Scale Development, Team Fandom

Fields of Science

0502 economics and business, 05 social sciences

Citation

WoS Q

Scopus Q

Q4

Source

International Review of Management and Marketing

Volume

16

Issue

3

Start Page

426

End Page

439

URI

https://hdl.handle.net/20.500.12514/10672
 https://doi.org/10.32479/irmm.22652

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