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Browsing by Author "Kodas, Betul"

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    A netnographic analysıs of tourists' memorable tourısm experıences: the case of historical Egyptian (Spice) Bazaar ın Istanbul
    (Emerald Group Publishing Ltd, 2024) Kodas, Betul; Subasi, Asef
    PurposeTo provide visitors with a variety of experiences, tourism is a collection of activities that might leave a lasting impact on them. Anticipating and understanding what makes visitors memorable can give destinations and tourism marketers a competitive advantage. Regarding this, the purpose of this study is to investigate the memorable tourism experiences of international tourists who have visited the Egyptian (Spice) Bazaar in Istanbul.Design/methodology/approachThe comments made by travelers from abroad on TripAdvisor following their experiences were examined using a netnographic analysis methodology. The data were collected from the most recent to the oldest comments posted on tourist experiences about historical Egyptian (spice) bazaar (n: 825).FindingsIn line with the findings obtained from the reviews examined, six components were determined that make the tourists' experiences memorable: ambience (1), novelty (2), hedonism (3), local culture (4), knowledge (5) and price (6).Originality/valueThe memorable Egyptian (Spice) Bazaar experiences of international tourists analyzed within the scope of the research were in line with the dimensions of novelty, hedonism, knowledge and local culture of the study conducted by (Kim & Ritchie, 2014); ambience and product price were found to be the two different dimensions. It can be stated that results of the study can help to develop effective strategies to improve the competitiveness of the destination.
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    Understanding of Tourists' Memorable Local Food Experiences: a Netnography Study
    (Istanbul Univ, Methodology & Sociology Research Center, 2022) Kodas, Betul; Aksoy, Zekeriya
    Memorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists. Recently, several studies have been performed to explore or understand memorable food experiences, as food experiences are a crucial indicator of tourist behavioural intentions and satisfaction. Thus, the purpose of the current study is to understand tourists' memorable local food experiences, food experience satisfaction, and behavioural intentions. Accordingly, data was collected through online reviews (424) posted about tourists' memorable local food experiences in Gaziantep between 9 April 2021 and 29 May 2021. A phenomenological approach and content analysis technique were used to analyse the data. In the results of the present study, a theoretical model of memorable local food experiences (MLFEs) was developed with six key components: novelty, hospitality and services, taste and food attributes, togetherness and local interactions, ambience and setting, and local culture. In addition, tourists' food experience satisfaction and behavioural intentions were found to be positive while experiencing regional local food. Based on the results of this study, practical and managerial implications are discussed, and future research recommendations are proposed.