Browsing by Author "Kodas, Davut"

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Citation - WoS: 7
Citation - Scopus: 10
Antecedents of Gastronomy Destination Brand Equity: an Examination of Gastronomy Experience, Motivation, and Destination Satisfaction
(Akdeniz Univ, Tourism Fac, 2023) Kodas, Davut; Ozel, cagil Hale
This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.
Turizmin Etkilerine Yönelik Yerel Halkın Algıları, Turizm Gelişim Desteği ve Yaşam Tatmini İlişkisi: Mardin Odaklı bir Araştırma
(2021) Kodas, Davut; Öztürk, Erdal; Deniz, Sezen
The aim of this research is to examine the relationship between the economic, cultural, negative social and environmental effects of tourism, life satisfaction, tourism development perceptions, support of residents in Mardin, through the hypothetical model. A total of 281 data were collected via face-to-face survey and convenient sampling method in July and August 2021. After the measurement model was validated, the hypothetical model of the research was tested through structural equation modeling. According to the findings of the research, significant relationships were found between the local resident perceptions of economic and cultural effects of tourism and their support for the development of tourism. At the end of the research, the findings were discussed, and practical and managerial suggestions were presented.