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İşletme Bölümü

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Browsing İşletme Bölümü by Department "Artuklu University"

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    Evidence From Turkish and Syrian People for the Measurement Invariance of the Cbbe Scale and Clues for the Distribution Strategies of the Brands
    (Kodisa Foundation, 2023) Kayaoğlu, Ahmet; Gülmez, Yavuz Selim; Kayaoglu, Ahmet; Gulmez, Yavuz Selim
    Purpose: This research aims to test the measurement invariance of the consumer-based brand equity scale on Turkish and Syrian university students who live together but are from different cultural groups. Research design, data, and methodology: The consumer- based brand equity scale developed by Buil et al. (2008) is applied to the participants. In testing the consumer-based brand equity scale, the Netflix brand, which is considered well-known by both cultural groups, is preferred. It is thought that choosing an internationally recognized brand would facilitate the conduct of this research. Structural invariance and measurement invariance are tested using structural equation modeling. Results: The consumer-based brand equity scale has measurement invariance on Turkish and Syrian university students. Therefore, it has been revealed that the responses of participants from both cultures regarding the Netflix brand are comparable. Conclusion: The findings of the study provide clues for practitioners to review their distribution strategies. As a matter of fact, cultural studies conducted in different countries are common. Still, the originality of this study is ensured by the profile of participants who live in the same country but come from different countries.
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    A New Approach for the Fractional Integral Operator in Time Scales With Variable Exponent Lebesgue Spaces
    (Mdpi, 2021) Akın, Lütfi
    Integral equations and inequalities have an important place in time scales and harmonic analysis. The norm of integral operators is one of the important study topics in harmonic analysis. Using the norms in different variable exponent spaces, the boundedness or compactness of the integral operators are examined. However, the norm of integral operators on time scales has been a matter of curiosity to us. In this study, we prove the equivalence of the norm of the restricted centered fractional maximal diamond-alpha integral operator M-a,delta(c) to the norm of the centered fractional maximal diamond-alpha integral operator M-a(c) on time scales with variable exponent Lebesgue spaces. This study will lead to the study of problems such as the boundedness and compactness of integral operators on time scales.
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    On the Fractional Maximal Delta Integral Type Inequalities on Time Scales
    (MDPI AG, 2020) Akın, L.; Akın, Lütfi
    Time scales have been the target of work of many mathematicians for more than a quarter century. Some of these studies are of inequalities and dynamic integrals. Inequalities and fractional maximal integrals have an important place in these studies. For example, inequalities and integrals contributed to the solution of many problems in various branches of science. In this paper, we will use fractional maximal integrals to establish integral inequalities on time scales. Moreover, our findings show that inequality is valid for discrete and continuous conditions. © 2020 by the author. Licensee MDPI, Basel, Switzerland.