Turizm Rehberliği Bölümü

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Browsing Turizm Rehberliği Bölümü by Institution Author "Kodaş, Davut"

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    Citation - WoS: 5
    Citation - Scopus: 5
    Exploring the dimensions of traditional breakfast experience: A netnography study
    (Varna University of Management, 2024) Kodaş, Davut
    The primary aim of this paper is to explore the dimensions of traditional breakfast experience of international tourists visiting Istanbul. To achieve this aim, the netnography approach, which is a qualitative study method, was performed using the User-Generated Content (UGC) technique. The data were gathered in July 2022 from TripAdvisor platform and were sequenced from the latest to the earliest reviews (n=1184). The results of this study demonstrated that the traditional breakfast experience has six major components: authenticity, memorability, novelty, local hospitality, food attributes, togetherness, and social interactions. Significant theoretical and managerial implications were discussed.
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    Book Part
    The role of culinary festivals in building destination brand equity
    (IGI Global, 2023) Kodaş, Davut
    The current chapter theoretically aims to reveal the relationship between culinary festivals and destination branding, focusing on studies investigating aspects of culinary festivals such as festival experience, quality, and motivation in the relationship between the culinary festivals and destination brand equity. In this chapter, the role and importance of culinary festivals in developing destination brand equity are theoretically discussed through reviewing hospitality and tourism literature. Theoretical results of the present chapter indicate that some topics of culinary festival studies such as food experience, food quality, and food festival motivation from a tourist perspective have played an essential role in how increasing core constructs of destination brand equity which included destination brand image, destination brand awareness, perceived quality, and brand loyalty.