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Konaklama İşletmeciliği Bölümü

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Browsing Konaklama İşletmeciliği Bölümü by Subject "Destinasyon imajı, X, Y ve Z kuşağı, Turizm."

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    X,Y ve Z Kuşaklarındaki Turistlerin Destinasyon İmaj Algılarının Karşılaştırılması
    (Seyahat ve Otel İşletmeciliği Dergisi, 2016) Özaltaş Serçek, Gülseren,; Serçek, Sadık
    To get a bigger share of the tourism market, both countries and tourism destination have entered into a major competitive. Destinations as a tourism product and have to be dealt with from a strategic perspective. Tourists are affected by many factors in determining the destinations they spend their holidays. One of these factors is the image of the destination. Image formation prior to traveling to the tourist destination of choice is the most important stage and therefore before influence the behavior must also understand that image of what occurred. Destination image is general perceptions about the place of the individuals and these perceptions are influenced by many factors such as age, education, income, culture. That most affect the image of age within socio-demographic characteristics are understood. Created survey as a result of the literature to realize the objectives of the study, in 2015, residing in Diyarbakır, between 16-50 (X, Y and Z generation) aged who travelled at least once a year applied traveling at least once a year, applied with Simple Random Sampling Method and 600 surveys were subjected to evaluation. The obtained data were analyzed with computerized software. As a method of analysis; In addition to descriptive statistics, one-way analysis of variance (ANOVA) and Least Significant Difference (LSD) test, analysis was performed. According to the survey, vary destination image perceptions vary according to their generation group of participants. Generation has concluded that especially emotional and cognitive perception to be effective.