Turizm Rehberliği Bölümü Koleksiyonu

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Turist Rehberlerinin İletişim Becerilerinin Algılanmasında Turistlerin Cinsiyetlerinin ve Yaşlarının Rolü
(SEDAT ÇELİK, 2021) Arabacıoğlu, Dilan; Dedeoğlu, Bekir Bora
The communication skill of the tourist guide is seen as a very important factor in terms of the tour experience and tour satisfaction of the tourists. At the point of perceiving the communication skills of the tourist guide, the variability of the age groups and the differentiation of the genders of the visitors in the tour group necessitate the tourist guide to display a behavior by reviewing his communication competence. The gap created in the literature by a study in which the age and gender elements of the tourists are included in the communication skill of the tourist guide has been identified. The present study aims to contribute to the elimination of this gap. The main purpose of the research is to reveal whether the age and gender variables of tourists make a difference in perceiving the communication skills of the tourist guide. Research data were collected from foreign tourists visiting Nevşehir province of the Cappadocia Region through a questionnaire. According to the analysis of the data obtained from 300 people, it was concluded that both the gender and age factors of the tourists did not make any significant difference in the perception of the tourist guide's communication skills.