Social Media and Personal Branding: Journalists' Preferences for Brand-Shaping Practices

Abstract

The interactive environment, defined as social media, has taken its place in everyday life as the web 2.0 began to be used. In the past, only specific information, which is accessible only in the form of centenaries and prints, is available instantly via the internet and interactive environments. E-mails, voice messages and social networks connect us to each other by removing temporal and spatial constraints. Playing on content, create your own profiles, connect with other users, photo video, etc. social networks that have a high level of interactivity, such as sharing content by generating content, enrich the user experience. With the emergence of social media, there have also been changes in journalism practices. The main reason for these changes is that online media technologies. Technologies play a central role making possible multiple representations of identity and is accelerating the collapse of inward turn. In the process of enabling the new field to create personal and professional brands, journalists take their place in the social media as entrepreneurs who provide their own branding. The purpose of this study is to examine the use of journalists' tweets on social media and the effects of this usage on the branding process through twitter. In this study five journalists' twitter accounts were analyzed by content analysis method. It's thought that the new field offers opportunity to increase the market value of journalists in the process of enabling to create personal and professional brands. © Peter Lang AG 2019.