Browsing by Author "Kurnaz, G."

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Blockchain-Enabled Strategies for Sustainable Business and Organisational Growth
(Springer, 2025) Kurnaz, G.; Kılıç, C.
This chapter examines the transformative role of blockchain technology in fostering sustainable business and organisational growth. It highlights blockchain’s capacity to enhance supply chain transparency, promote innovative business models and embed ethical practices into corporate strategies. Blockchain’s decentralized and immutable features enable organisations to address challenges such as resource inefficiency, unethical practices and stakeholder mistrust. The integration of blockchain with the principles of the smart circular economy offers a pathway for redefining linear economic models, emphasizing reuse, remanufacturing and recycling to achieve sustainability goals. Furthermore, blockchain-enabled tokenization and decentralized decision-making frameworks are explored as tools for incentivizing sustainability and improving resource management. Despite its potential, blockchain adoption faces barriers, including regulatory uncertainties and technological standardization issues. This chapter underscores the necessity for strategic frameworks, stakeholder collaboration and a culture of continuous learning to fully leverage blockchain’s potential for sustainable practices. By addressing these challenges, blockchain technology can become a cornerstone for achieving long-term sustainability and resilience in businesses and organisations. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
Brand Personality and Theory of Planned Behavior Relation: An Islamic Banking Brand Personality Context Insights From Türkiye
(Emerald Publishing, 2025) Akkaya, Ö.; Kurnaz, G.
Purpose – The aim of this study is to examine and understand the relationship between Islamic brand personality, theory of planned behavior (TPB) and purchase intention among Muslim consumer in Islamic banking context. The research investigates the relationship between Islamic banking brand personality (IBBP) and components of TPB and how these variables affect purchase intention. Design/methodology/approach – Within the framework of Islamic banking personality and TPB models, data collected from consumers of participation banks serving in Türkiye. By using a survey method a total of 600 consumers were reached. Data were analyzed using structural equation modeling. Findings – Using robust statistical analysis, findings reveal a significant correlation between dimensions of Islamic brand personality and both planned purchase behavior and purchase intention. Similarly, results demonstrate a positive relationship between TPB and purchase intention. The results indicate that Islamic brand personality positively affects consumers’ intention to purchase and their purchasing decisions, underscoring importance of aligning brand characteristics with religious values in markets with significant Muslim populations. Research limitations/implications – This study aims to enrich theoretical knowledge on Islamic branding and Muslim consumer behavior by focusing on TPB and brand personality Moreover, study offers valuable insights for managers to develop marketing strategies in Islamic markets. Originality/value – This study shows reflections of Islamic brand personality in banking sector based on relationship between TPB and purchase intention. It provides important findings on Islamic consumers’ Islamic banking preferences. Study attempts to fill theoretical and empirical gaps in this field by comprehensively addressing concept of brand personality in Islamic banking sector. Furthermore, testing of an IBBP scale provides an innovative contribution to existing methodological tools in field. © 2025 Emerald Publishing Limited
Government Partners in Climate Neutrality: Leadership, HRM, and Strategic Policy Integration
(Springer, 2025) Kılıç, C.; Kurnaz, G.
The pursuit of climate neutrality, as a critical component of sustainable development, necessitates a strategic and comprehensive approach that integrates management practices, organizational strategies, and human resource management (HRM). It is imperative that governments and businesses collaborate to establish frameworks that facilitate the transition toward a climate-neutral economy. This transition is contingent upon robust leadership within organizations, wherein a dedication to sustainability is evidenced by the formulation of explicit environmental objectives, the allocation of suitable resources, and the integration of climate-related goals into overarching business strategies. The role of HRM is pivotal in this transformation, as it fosters a culture that aligns employee motivation and engagement with sustainability efforts, thus enhancing organizational performance in environmental initiatives. Moreover, the strategic integration of environmental management into core business operations has shifted from being a peripheral concern to a central organizational priority. This shift necessitates the development of innovative business models that not only prioritize sustainability but also achieve profitability. Thus, collaboration between government entities and businesses plays a crucial role in fostering an environment conducive to climate action. Businesses, through their operational insights and innovation capabilities, can offer critical feedback to policymakers, ensuring that climate-related regulations are both practical and effective. Therefore, the integration of climate neutrality into strategic government policy is not only an organizational imperative but also a societal one, requiring a multifaceted approach involving leadership, HRM, and government-business partnerships to achieve lasting climate-neutral outcomes. © 2025 Elsevier B.V., All rights reserved.