Turizm Rehberliği Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12514/592

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Browsing Turizm Rehberliği Bölümü Koleksiyonu by Subject "Beslenme Ve Diyetetik"

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    Article
    Citation - WoS: 7
    Citation - Scopus: 10
    Antecedents of Gastronomy Destination Brand Equity: an Examination of Gastronomy Experience, Motivation, and Destination Satisfaction
    (Akdeniz Univ, Tourism Fac, 2023) Kodas, Davut; Ozel, cagil Hale
    This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.
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    Gastronomy Scholars’ Perspectives towards the Gastronomy Term: A Metaphorical Analysis
    (2019) Seyitoğlu, Faruk
    The purpose of this paper is to examine gastronomy scholars’ perspectives onto gastronomy term. By adopting qualitative research method, content analysis was utilized. The data were drawn from interviews with 29 scholars from tourism faculties in seven Turkish universities. After content analysis, the metaphors were put forward by the interviewees categorized into different groups such as tangible attributes, intangible attributes, living beings, food and nature, places and miscellaneous comparisons. Gastronomy and tourism scholars have yet to study the potentially useful applications of metaphors empirically. This study thus intends to fill a gap in the existing literature.