Cappadocia: the Effects of Tourist Motivation on Satisfaction And\rdestination Loyalty

Abstract

The present study investigates how the motivations of foreign tourists visiting the Cappadocia region in Turkey affect\rtheir satisfaction and destination loyalty. The research was conducted using a questionnaire, which was answered by\r363 foreign tourists visiting Cappadocia. First, the main factors in tourists’ motivation for travel were determined. These\rmotivation factors and satisfaction and destination loyalty intention scales were used to conduct multiple regression\ranalyses. The results suggest that three categories of tourist motivations (‘novelty and learning’, ‘escape and relaxation’,\rand ‘socialization’) had a direct correlation with satisfaction, while two (‘novelty and learning’ and ‘escape and\rrelaxation’) had a direct correlation with destination loyalty. This work has implications for destination managers and\rtourism businesses, and we conclude with suggestions for future studies.