Motivations of Women Entrepreneurs in the Food and Beverage Sector: the Case of Türkiye

Abstract

This study aims to reveal the factors that motivate women entrepreneurs to become entrepreneurs in the food and beverage sector in Türkiye. Qualitative research approach was adopted to examine these motivations of the women entrepreneurs in depth. Within the scope of the study, interviews were held with 18 participants between December 10, 2023 and January 25, 2024. The research used a semi-structured interview form as a technique for collecting data. As a result of analyzing the data obtained within the scope of the interviews, five dimensions were revealed that motivate women entrepreneurs to become entrepreneurs in the food and beverage sector in Türkiye. These dimensions; to own their own business, financial independence, skills' adjustment to the sector, family, friend recommendations and encouragement, and the attraction of the food and beverage sector. In the conclusion phase of the research, assessments were conducted based on the results, and recommendations were developed.