THE SOCIAL RESPONSIBILITY OF UNIVERSITIES AND ITS IMPACT ON BUILDING ORGANIZATIONAL REPUTATION: THE CASE OF MARDIN ARTUKLU UNIVERSITY

Abstract

This article investigates the stakeholder's recognition for the Mardin Artuklu University's activities relating to social responsibility and its impact on the university's organizational reputation. Using data collected from a straddle sample of 919 persons of stakeholders of the university, we carried out ANOVA, two independent samples t test and multiple linear regression. The results suggest that there is less than medium level of recognition, the administrative staff has the highest level of recognition between the stakeholders and the social responsibility, in general, has very important role in building the organizational reputation for the university, with different levels of importance for the different fields of practicing social responsibility.