Turizm İşletmeciliği Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12514/2489

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Critical success factors for tourist destination governance in times of crisis: a case study of Antalya, Turkey
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2018) Cakar, Kadir
The aim of this paper is to identify the critical success factors for the development of crisis management and strategy for the governance of the tourist destination of Antalya, Turkey. Data was obtained from in situ interviews, participant observation, and documentation. Interviews were conducted with the main tourism stakeholders representing both public and private sectors in Antalya. Findings show that the critical success factors of responsiveness, shared roles, strategy formation, and collaboration are vital for effective crisis management. The study also highlighted the fact that in the area of shared roles and collaboration, encompassing the characteristics of coordination, communication, cooperation, and knowledge transfer, stakeholders are proving ineffectual, thereby obstructing the development of necessary strategies for crisis management and the recovery process. Further, ineffective governance, adopted by local stakeholders, has had a substantial negative impact on the process of developing future effective crisis management strategies.
Experiences of visitors to Gallipoli, a nostalgia-themed dark tourism destination: an insight from TripAdvisor
(EMERALD GROUP PUBLISHING LTD, 2018) Cakar, Kadir;
Purpose - The purpose of this paper is to examine and understand the experiences of travelers to Gallipoli, by analyzing their online comments and reviews. Design/methodology/approach - The data were garnered from the well-known online user blog TripAdvisor. Data, concerning visiting the Gallipoli Peninsula, were retrieved from (n = 330) travelers' reviews and comments, and were examined using content analysis to elicit and identify their experiences. Findings - Overall, the travelers' reviews and comments mostly conveyed emotional and nostalgic experiences. Further, the travelers' nostalgic experiences of Gallipoli emerged as historical nostalgia deriving from the personal attachment of travelers to the site. Research limitations/implications - The data have shown that the experiences of travelers to Gallipoli can mostly be identified as emotional, which are generally consistent with the current literature. This paper utilized traveler reviews and comments on TripAdvisor, left by tourists who had previously visited Gallipoli, and this represents the limitation of the present study. Thus, to better understand the experiences of travelers visiting Gallipoli, with regard to their psychological aspect, future research should be conducted with travelers either through face-to-face interviews or via a survey. Originality/value - Despite its significance for dark tourists, limited research has been carried out that deals with the experiences of travelers visiting the Gallipoli battlefield. As such, this is the first research project designed to highlight the experience of dark tourism, under the concept of nostalgic tourism, by providing valuable data and a deeper understanding of the field.
Motivations and experiences of tourists visiting Hasankeyf as a last chance tourism destination
(Journal of Ecotourism, 2021) ÇAKAR, Kadir; Seyitoğlu, Faruk
The present study investigates the motivations and experiences of tourists visiting Hasankeyf–a historic district in the Batman province, situated in the southeast region of Turkey–as a last chance tourism (LCT) destination that has recently been submerged with the entry into operation of Ilısu Dam. A mixed-methods approach is employed for the study, in which quantitative data was collected via a survey filled out by visitors (n = 429) to the Hasankeyf heritage site, while qualitative data was obtained from the online reviews left by visitors (n = 78). The findings reveal that motivations to visit the site relate mostly to the ‘heritage’ and ‘last chance’ dimensions of the site. The study results reveal further that the motivation and the perception of authenticity are key indicators of a memorable tourism experience. Further implications are offered, along with recommendations for future research. © 2021 Informa UK Limited, trading as Taylor & Francis Group.
The past of tourist behaviour in hospitality and tourism in difficult times: a systematic review of literature (1978-2020)
(Emerald, 2022) Çakar, Kadir; Aykol, Şehmus
Purpose The purpose of this study is to fill a gap in literature with a meta-analysis of previous studies assessing the decision-making processes of travellers when choosing holiday destinations in times of crisis. Design/methodology/approach This study presents here an abductive analysis of the findings of 737 peer-reviewed studies published in leading hospitality and tourism journals between 1978 and 2020. The studies in question concentrate on tourist typologies and behaviours when making destination choices in times of crisis, and the garnered data was subjected to a computer-aided data analysis adopting a thematic analysis technique, making use of Leximancer software. Findings The data was subjected to a thematic analysis and clustered under five main categories based on the distribution of articles by publication year, research topic, author contributions, articles by journal and articles by country (e.g. tourist typology, travellers' decision-making, holiday decision-making, tourist decision-making, destination choice, traveller behaviour and vacation decision-making). Research limitations/implications The limitations of this study include its inclusion only of articles listed in the SCOPUS, Web of Science and ScienceDirect databases. This study makes a critical assessment of the current gaps in literature and proposes questions to be raised in future studies. Originality/value This study proposes several topics for future investigation that are considered necessary to close crucial gaps in our understanding of the tourism sector's response to behavioural trends. The authors' intention in this regard is to increase the scholarly awareness of decision-making models relevant to destination choice by linking tourist typologies and the behaviour exhibited before, during and after crises.
Promoting Events and Festivals through Digital Marketing Tools: A Conceptual Framework
(Apple Academic Press, 2023) Kodaş, Betül
In the digitalization of marketing, digital marketing tools are the best way to advertise and promote the products and services. In the context of events and festival, digital media is better than traditional media to promote the events using digital marketing tools such as social media networks, content marketing, search engine optimization, search engine marketing, web portal, mobile marketing, e-wom marketing, etc. To illustrate, event’s organizers use the social media applications like Facebook, Instagram, and YouTube to advertise and promote events they organized at the stage of pre and during events. Parallel to advent of information and communication technology, every destination must adopt their management and marketing practices to the changed world and changed consumer behavior. In this context, tourism destination try to look for new communication way and new marketing approaches in order that they could satisfy their consumers, advertise, and promote their product. Digital marketing tools are appropriate way to reach targeted audience to announce and marketing the events by creating effective promotional strategies. Thus, the aim of this chapter to present the usage of digital marketing tools for event and festival promotions conceptually
The role of trust in tourists’ motivation to participate in co-creation
(Emerald, 2023) Kodaş, Betül; Resat Arıca, Cihan Cobanoglu, M. Omar Parvez, Viput Ongsakul and Valentina Della Corte
Purpose – Intention to re-participate in co-creation (IRCC) is an essential indication of customers to their deal proneness. Therefore, this study aims to focus on the role of trust in the relationship between tourists’ motivation for IRCC activities and the perceived service outputs in the tourism research. Design/methodology/approach – This study applies a quantitative method approach to achieve perceptions into this unfamiliar phenomenon of IRCC. A total of 305 valid questionnaires were collected from October 10 to October 30, 2020 in Istanbul, then analyzed with covariance-based structural equation modeling using the linear structural relations (LISREL) software package. Findings – The findings of the study showed that the tourists’ IRCC is categorized under four factors: learning benefit, social interaction benefit, hedonic benefit and financial benefit. In the context of IRCC, organizational trust partially mediates the relationship between tourist intention and deal proneness motivation for IRRC. Research limitations/implications – The scope of research was limited to domestic tourists visiting Istanbul. Research must be conducted on tourists visiting other destinations and who differ in terms of cultural features to make assessments on a larger scale. Furthermore, when considering that co-creation is the consequence of the collaboration between the business and the customers, researching businesses’ initiatives based on promoting the participation in co-creation will make a contribution both for the managers and to the literature to formalize the co-creation process. In addition, social networks are one of the main platforms where tourists motivation to participate in co-creation, but tourists can both create and destroy value on social media regarding the businesses and touristic experience. In this respect, future research should analyze tourists’ motivation elements that urge them to co-create and codestroy value on social networks, contributing to understanding and evaluating the co-creation process in all aspects. Practical implications – In contrast with prior research, this study offers a model that integrates the antecedents and consequences of the IRCC process. In this perception, insight tourist motivational factors to IRCC activities provides a path for tourism businesses to strategically manage their activities. This study mostly uncovers the role of organizational trust positively in effect the re-participation. Originality/value – IRCC is an issue that should be evaluated with its antecedents and outputs. In the literature, several studies evaluate co-creation outputs but research on antecedents promoting IRCC is limited. In this study, the antecedents (motivation to re-participate) and outputs of co-creation (trust and perceived benefit) are evaluated together
Social media networks as an effective way to promote events
(IGI Global, 2023) Kodaş, Betül; Köz, Ela Nazlı
Today, we have witnessed many events and festivals organized by different countries throughout the years. Some of these are organized locally, while the others are international. Social media networks are one of the essential marketing strategies which included advertising and promotion for event organizers. In this chapter, social media platforms, which can be used in promoting events and festivals, will be discussed conceptually by making a comprehensive literature review based on relevant literature. After reviewing the literature, this chapter will report how social media networks can be used as a promotional strategy for the event industry. So, this chapter aims to analyze in depth the relationship between social media platforms and promotions of events, and assessed how social media applications can be used to promote tourism events and festivals. At the end of the chapter, some practical implications will be presented to events marketers about social media tools used effectively to build effective promotional strategies for events and festivals.

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