Konaklama İşletmeciliği Bölümü

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Bölgesel Turizmin Gelişmesinde Kalkınma Ajanslarının Rolü: Mardin Örneği
(I. Eurasia International Tourism Congress: Current Issues, Trends, and Indicators, 2015) SARI, Yaşar; AYKOL, Şehmus; GÜLERTEKİN GENÇ, Seray; KODAŞ, Betül
Kalkınma ajansları bölgelerarası kalkınma farklarının azaltılmasında önemli roller üstlenmiştir. Turizm bölgelerarası kalkınma farklarının azaltılmasında en önemli sektörlerin başında gelmektedir. Bu çalışmada DİKA’nın (Dicle Kalkınma Ajansı) Mardin İli genelinde turizme olan katkılarının incelenmesi amaçlanmıştır. Çalışmada veri toplama tekniği olarak nitel araştırma yöntemlerinden görüşme tekniği ve doküman analizi kullanılmıştır. Araştırmada amaçlı örnekleme yönteminden faydalanılmıştır. 30 Ocak 2015 tarihinde bir kişiyle yüz yüze görüşme yapılmıştır. Elde edilen bulgulara göre DİKA’nın turizm gelişmesine yönelik Mardin İlinde planlama, programlama ve danışmanlık hizmetleri verdiği; bunun yanında mali ve teknik desteklerde de bulunduğu görülmektedir. Ancak, yapılan yatırımların tam anlamıyla istenilen düzeyde olmadığı tespit edilmiştir. Bu bağlamda gerek araştırmacılara gerekse uygulamacılara bir takım öneriler sunulmuştur.
BÖLGESEL TURİZMİN GELİŞMESİNDE KALKINMA AJANSLARININ ROLÜ: MARDİN ÖRNEĞİ
(2015) SARI, Yaşar; AYKOL, Şehmus; GÜLERTEKİN GENÇ, Seray; KODAŞ, Betül
Kalkınma ajansları bölgelerarası kalkınma farklarının azaltılmasında önemli roller üstlenmiştir. Turizm bölgelerarası kalkınma farklarının azaltılmasında en önemli sektörlerin başında gelmektedir. Bu çalışmada DİKA’nın (Dicle Kalkınma Ajansı) Mardin İli genelinde turizme olan katkılarının incelenmesi amaçlanmıştır. Çalışmada veri toplama tekniği olarak nitel araştırma yöntemlerinden görüşme tekniği ve doküman analizi kullanılmıştır. Araştırmada amaçlı örnekleme yönteminden faydalanılmıştır. 30 Ocak 2015 tarihinde bir kişiyle yüz yüze görüşme yapılmıştır. Elde edilen bulgulara göre DİKA’nın turizm gelişmesine yönelik Mardin İlinde planlama, programlama ve danışmanlık hizmetleri verdiği; bunun yanında mali ve teknik desteklerde de bulunduğu görülmektedir. Ancak, yapılan yatırımların tam anlamıyla istenilen düzeyde olmadığı tespit edilmiştir. Bu bağlamda gerek araştırmacılara gerekse uygulamacılara bir takım öneriler sunulmuştur
Gastronomi Turizmi Strateji ve Eylem Planı: Nitel Bir Yaklaşım
(Gastronomi Kongresi Ankara 2018, 2018) YARIŞ, Ahmet; ÇAKAR, Kadir; AYKOL, Şehmus
Kitle turizmi destinasyonlarının rekabetçi stratejilerini konumlandırdıkları bir turizm türü haline gelen Gastronomi Turizmine ilgi artmaktadır. Gastronomi Turizmi özelde turistik destinasyonlara ve genelde de ülke ekonomilerine sağlamış olduğu katkılardan dolayı destinasyon yönetim örgütleri ve destinasyon yöneticileri tarafından kalkınma planlarında yer almaktadır. Bu çalışma ilgili alan yazında daha önce çok az vurgulanan bir tema olan Gastronomi Strateji ve Eylem Planı konusunu ele almayı amaçlamıştır. Çalışmada nitel veri analizi yöntemi kullanılmış olup verilerin analizi için içerik analizinden faydalanılmıştır. Elde edilen verilerden, ana tema altında 4 farklı alt tema (vizyon, misyon, amaç-hedefler ve eylem planı) ve söz konusu bu alt temalar da kendi içinde farklı kategorilere ayrılmıştır. Çalışmadan elde edilen bulgular farklı destinasyonların benimsedikleri strateji ve eylem planlarının ortak birtakım niteliklere sahip olduklarını ve benzer yaklaşımlar sergilediklerini göstermektedir. Ayrıca alan yazında karşılaşılan eylem planları ile benzerlik gösterdiklerini ortaya çıkarmaktadır.
The Impacts of Level of Using Social Media On Restaurant ChoiceThrough Social Media
(ULUSLARARASI EKONOMİ, SİYASET VE YÖNETİM SEMPOZYUMU, 2017) AYKOL, Şehmus; YARIŞ, Ahmet
The purpose of this study is to examine the impact of social media on individuals’ choice of restaurants. Both primary and secondary data sources were used to answer research questions. Primary data principally obtained through the questionnaires while as secondary data sources, related past studies were utilized as theoretical background and literature review. An online questionnaire survey was conducted in February and March 2017. An invitation message with the online questionnaire URL (link) was posted on a number of online people through social media tools such as Facebook, Twitter, and Forums. Researchers used the Multiple Linear Regression (MLR) approach for testing hypothesis. The analysis showed that three factors; Reliability, Searching for Product & Services, and Searching Information did significantly predict value of individuals’ choice of restaurant on social media while they are on a trip, and two factors; Reliability, and Searching for Product and Services did significantly predict value of individuals’ choice of restaurant on social media while they are in hometown.
Last Chance Before It’s Gone: Last Chance Tourism on Hasankeyf
(THE FIRST INTERNATIONAL CONGRESS ON FUTURE OF TOURISM, 2017) AYKOL, Şehmus; ALTÜRK, Abdulvahap; YARIŞ, Ahmet; ARIK YÜKSEL, Tuğba
Last chance tourism also known “doom tourism”, “extinction tourism”, “climate tourism”, “doomsday tourism”, “climate change tourism”, “climate change voyeurism”, “disappearing or vanishing tourism”, “dying tourism”, and “endangered tourism” is an emerging tourism segment for disappearing destinations (Piggott-McKellar and McNamara,2016; Eijgelaar, Thaper and Peeters, 2010; Lemelin, Dawson and Stewart, 2013; Wilson et al., 2014; Lemelin et al., 2010) . Tourists involve in this kind of tourism have a desire to see the places that will soon disappear or to witness disappearing species (Lemelin et al., 2010). Hasankeyf, which is in danger of being submerged in the Ilısu Dam Project’s reservoir lake, has positioned it as a last chance tourism destination. It is one of the places that tourists travel to experience before it is gone. However, there is no empirical evidence has identified that this is actually occurring. This article will explore if tourists are motivated to visit Hasankeyf to see it before it’s gone. Situated on the banks of Tigris River Hasankeyf has been an important settlement through history. It has been home to every major Mesopotamian civilization, and it has witnessed huge transformations over its long life-span, from a Byzantine bishopric to an Arab fortress and an outpost in the Ottoman Empire (Holloway, 2014). Standing as a guard for centuries over the Anatolian Peninsula at the gate of northern Mesopotamia (Perrier, 2008; Stern, 2008), Hasankeyf fulfills 9 out of 10 criteria’s of UNESCO’s natural and cultural evaluation (Kocabaş, 2013), but unfortunately today it faces its greatest threat, one that challenges its very existence. The main issue the authors are addressing in this research is to explore if visitors are motivated to visit Hasankeyf to see it before it’s gone. Both primary and secondary data sources were used to answer research questions. Primary data principally obtained through the questionnaire while as secondary data sources, related past studies were utilized as theoretical background and literature review (Piggott et al., 2016; Kvasova, 2011; Kang & Moscardo, 2006; Miller, Merrilees & Coghla, 2014). The questionnaire was established after a profound analysis of literature review and was newly developed which consisted of three parts. The first set of the questions consisted of sixteen items and were composed to measure visit motivations of Hasankeyf. Twelve questions were composed to measure to what extent the participants were responsible visitors. The third part of the questionnaire consisted of questions related to demographics of participants. All variables were carried out by a five-point Likert scale, ranging from strongly disagree (1) to strongly agree (5). An online questionnaire survey was conducted in June, July and August 2017. Since summer is low season in Hasankeyf, it was very difficult to find on site visitor in the destination. Therefore, an invitation message with the online questionnaire URL was posted on a number of people, who had visited Hasankeyf thus far, through social media tools such as Forums, Facebook, and Twitter. Besides, the online questionnaire was sent to people who had visited Hasankeyf via e-mail. Mailing list was obtained from the tour guides of Hasankeyf region. Sixty questionnaire were evaluated as a pre-test in order to determine whether the questionnaire was understood by the respondents and was reliable. After factor analysis one item from the visit motivations was extracted from the survey. Cronbach Alpha for the first set of questionnaire was determined as 0,828 and 0,904 for the second part of the questionnaire. A total of 302 responses were collected in the research. According to demographic variables; the participants are mostly female with a slight different, mostly aged between 36-45. Most of the participants (57.6%) are single, 28% of those earn between 1500-3000 TL. Majority of respondents (64.2%) have bachelor degree. Most of the respondents came to Hasankeyf with friends. They were asked if they came by tour, individually, business or school trip. Most of them came individually, without accommodation (82%). This is most likely because there are not enough accommodation facilities in Hasankeyf, so most of the people came from the surrounding cities for daily trip. Participants were asked to select how important sixteen motivations influenced them to travel to Hasankeyf. As mentioned above a factor analysis was set to simplify these motivations for comparison. According to factor analysis, they were grouped into three categories; 1-“last chance visit”, 2-“enrichment”, and 3-“non-Hasankeyf-focused”. Enrichment was the top motivation of travel with 3.99 mean value, followed by last chance visit with a slight different of 3.97 mean value. The lowest ranking motivation was non-Hasankeyf-focused dimension with a mean value of 2.57. When comparing mean values of three motivations, it was identified that “last chance visit” was the second motivation with a high level of 3.97. The people who rated “last chance visit” more than 3 points out of 5 Likert scale were considered as “last chance visitor” (LCV). It was found that last chance visitors are almost a fifty-fifty women to men ratio, mostly aged between 18 to 35 (78.5%). Majority of the LCV have bachelor degree or higher (86.2%), were daily visitor (81.2%) and have less than 3000 TL family income (52.5%). 56.3% of LCV were single, mostly came to Hasankeyf individually (74.7%) with friends (88.6%). The researchers checked for normality test, and it was found that data was not normally distributed according to Kolmogorov-Smirnov test result (p<0.05). Thus, non-parametric tests –Mann-Whitney-U (test for two groups) and Kruskal Wallis (test for more than two groups) - were employed to analyze the data. Mann-Whitney-U test results indicated that there is no statistically significant difference between gender variable and visit motivations of Hasankeyf since p>0.05. Considering marital status there is statistically significant difference for “Enrichment” and “Non-Hasankeyf Focused” dimensions (p<0.05). Singles are relatively more motivated by enrichment and non-Hasankeyf focused reasons compared to married people. However there is no significant difference for “last chance visit” dimension (p>0.05) in terms of marital status. Kruskal-Wallis test shows that there is significant difference between age groups and visit motivations. 18-25 aged visitors have a low level of interest in last chance to experience, but have a high level of motivation like visiting Hasankeyf to spend time with friends and family, adventure, etc. On the contrary, visitors older than 46 have a high level of interest in last chance to experience. Kruskal-Wallis test for education variable reveals that there is no significant difference between education levels and visit motivations. It is also worth noting that visitors who have family income of less than 3000TL have high level of interest in “enrichment” and “non-Hasankeyf-focused” motivations. However, there is no evidence that there is a statistically significant difference between “last chance visit” motivation and income level. The main purpose of this paper is to examine if the visitors are motivated to visit Hasankeyf for last chance experience. Statistical analysis show that there is no statistical significance between “last chance visit” motivation and demographic characteristics. It is also of interest to note that the level of concern about last chance to experience is high regarding the visitors ranking of “last chance visit” motivation. The data revealed that 86.4% of the respondents are considerably motivated to travel to Hasankeyf before it’s flooded under Ilısu Dam reservoir. This research contributes to the limited empirical studies identifying that visitors are motivated by last chance to experience, or visit destinations before they disappear. The last chance tourism phenomenon has been commonly linked to global warming or climate change. This paper is the first to identify that “last chance tourism” is occurring in a destination which is directly being destroyed by human hand because of financial concerns. Further studies needs to be conducted to identify the possible impacts of shareholders in the disappearing destinations.
Mardin İlinde Sektörel Kalkınmanın Yeniden İnşası
(2014) AYKOL, Şehmus; TOPRAK, Lokman; YARIŞ, Ahmet; Toprak, Lokman
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Pro Poor Tourism in Mardin
(International Journal of Communication Research, 2018) TOPRAK, Lokman; ABEDTALAS, Musallam; AYKOL, Şehmus; Toprak, Lokman
We did our best to meet the benefits of pro poor tourism based on a series of aspects. On the one hand, the theoretical studies which try to explore pro poor tourism as a concept, to define it, find its theoretical roots in the specialized literature referring to growth and development, and to evaluate the ability of tourism to be pro poor by using its own characteristics. On the other hand, the empirical studies, which are very scarce, tried to measure the role of tourism in poverty alleviation both at a macro and micro level. At the micro level, they studied the activities which had the formal task of being pro poor. However, no one tried to measure the extent to which tourism activities are pro poor by themselves, without any formal task or plan.
TOPLU YEMEK HİZMETLERİNDE SERVİS ŞEKLİNİN ALGILANAN MEMNUNİYET DÜZEYİNE ETKİSİ
(University of Dicle Journal of Faculty of Economics and Administrative Sciences, 2017) YARIŞ, Ahmet; AYKOL, Şehmus
Institutional catering is a sector where a large number of people work, and this sector is an important field to research. University is one of the institutions where institutional catering is provided at most. The purpose of this study is to measure the impact of both the catering service method and staff position on the perceived level of satisfaction. Therefore, factors and their level, which affect perceived level of satisfaction, were investigated on two groups. For the data, a survey was conducted in a table service and self-service cafeteria. After gathering data, the satisfaction level was divided into sub-factors and these factors were tested by two-way ANOVA. According to the findings all sub-factors of the perceived level of satisfaction was significantly affected by both service method and staff position and in order to reduce these variations some suggestions have been made.
Turizm İşletme Belgeli Restoranların Hizmet Kalitesi Ölçümü: Diyarbakır Örneği
(2. Uluslararası Doğu Akdeniz Turizm Sempozyumu, 2017) AYKOL, Şehmus; HASSAN EL SAYED MOHAMED, Hala
Amaç: Araştırmada yiyecek içecek işletmelerinde verilen hizmetin kalitesinin Servqual modeli ile ölçümü amaçlanmıştır. Bu araştırma ile Diyarbakır’daki Turizm İşletme Belgeli Restoranlarda sunulan yiyecek ve içecek hizmetinin kalitesi ölçülmek istenmiştir. Yöntem: Araştırmada tarama modeli kullanılmıştır. Araştırma evrenini Diyarbakır’daki Turizm İşletme Belgeli iki restorandan hizmet alan müşteriler oluşturmaktadır. Araştırmada basit rastgele örnekleme yöntemiyle 399 kişiye anket uygulanmış, % 96 dönüş oranıyla 384 adet anket geçerli sayılmıştır. Araştırma için gerekli olan veriler Parasuraman, Zeithaml ve Berry (1988) tarafından geliştirilen, müşterilerin beklenti ve algılarını belirlemeye yönelik iki formdan elde edilmiştir. Veri toplama aracında; fiziki unsurlar, güvenilirlik, heveslilik, güvence ve empati boyutlarına ilişkin toplam 22 önerme yer almıştır. Beklenti ve algı anketinin geçerlik ve güvenilirlik testi yapılmıştır. Araştırmanın alt problemlerine yanıt bulmak amacıyla veri toplama aracıyla elde edilen müşterilerin beklenti ve algılarının non-parametrik veriler için ortalama ve yüzde hesapları yapılarak tablolara dönüştürülmüş ve Mann-Whitney U testi ve Kruskal Wallis testi kullanılarak analiz edilmiştir. Bulgular: Araştırmanın sonucunda müşterilerin algı ortalamalarının beklenti ortalamalarından düşük olduğu belirlenmiştir. Buna göre kalitenin düşük olduğu sonucuna varılmaktadır. Müşterilerin beklenti ve algılarının karşılaştırılmasına dayanan SERVQUAL skoruna göre, kalitenin en düşük olduğu boyut güvence; en yüksek olduğu boyut ise empati olarak belirlenmiştir. Sonuç ve Öneriler: Müşterilerin genel algı ortalamalarının 5,5/7 düzeyinde olduğu görülmektedir. Bu rakam tek başına müşterinin kalite algısının yüksek olduğunu düşündürse de, genel beklenti ortalamasına bakıldığında, 6,0/7 düzeyiyle müşterilerin beklentilerinin yeterli düzeyde karşılanmadığı, yani Servqual skorunun negatif yönde olduğu görülmektedir. Hizmet kalitesi ölçümü belirli aralıklarla tekrarlanmalı, güçlü ve zayıf yönler hizmet kalitesinin gelişimi için tespit edilerek; güçlü yönlerin korunması, zayıf yönlerin geliştirilmesi önerilebilir.

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