Turizm Rehberliği Bölümü

Permanent URI for this communityhttps://hdl.handle.net/20.500.12514/591

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Citation - WoS: 7
Citation - Scopus: 7
Dimensions of (post-)viral tourism revival: actions and strategies from the perspectives of policymakers in Portugal
(Taylor & Francis Online, 2021) Seyitoğlu, Faruk; Costa, Carlos; Malta, Ana Maria; 11.02. Department of Tourism Guidance / Turizm Rehberliği Bölümü; 11. Faculty of Tourism / Turizm Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This research explores the dimensions of (post-)viral tourism revival from the perspectives of policymakers in Portugal. Accordingly, the data were collected through semi-structured interviews with policymakers representing Portugal’s regional and national level tourism organisations. The findings include six main themes: financial actions, structural and logical strategies, demand-related strategies, workforce aspects and actions, marketing and promoting strategies, and optimization of funds. By providing the necessary actions and strategies, the present study results will be helpful for destinations to develop effective crisis management planning in the (post-)viral tourism to revive. Additionally, this paper is the first to reveal in detail the dimensions of (post-)viral tourism revival from the perspectives of policymakers who are in significant positions of regional and national level tourism organizations. Thence, the findings are original and will contribute to the tourism literature.
Citation - WoS: 7
Citation - Scopus: 9
Distant local-guided tour perceptions and experiences of online travellers
(Sage Journals, 2022) Seyitoğlu, Faruk; Atsız, Ozan; 11.02. Department of Tourism Guidance / Turizm Rehberliği Bölümü; 11. Faculty of Tourism / Turizm Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This paper investigated travellers’ perceptions and experiences of using distant local guided tours during the COVID-19 pandemic utilising a qualitative methodology. The reviews’ content of online travellers regarding distant local-guided tours offered by a sharing economy platform – Withlocals – in different destinations was analysed. The results demonstrated that travellers’ distant local-guided tour experiences include celebration, togetherness and socialising, escape and relaxation, memorable, educational, and hedonic components. Additionally, travellers perceived distant local-guided tours as an alternative travel type, preparation for an actual visit, and inspiration for face-to-face experiences. Therefore, distant local-guided tours can be defined as engaging alternative travel types that provide multidimensional experiences and help explore a destination before the in-person visit. Apart from playing a guidance role for scholars and practitioners, this research fills the gap of research on distant local-guided tours in the literature. However, future attempts could shed more light on the subject
Citation - WoS: 29
Citation - Scopus: 31
Humans and/or robots? Tourists’ preferences towards the humans–robots mix in the service delivery system
(SpringerLink, 2022) Ivanov, Stanislav; Webster, Craig; Seyitoğlu, Faruk; 11.02. Department of Tourism Guidance / Turizm Rehberliği Bölümü; 11. Faculty of Tourism / Turizm Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This paper investigates tourists’ preferences toward the humans-robots ratio in the service delivery systems of tourism and hospitality companies and the factors that shape them. The sample includes 1537 respondents from nearly 100 countries. The fndings show that a higher preferred share of robots is positively associated with the perceived emotional skills of robots, their perceived usefulness in the tourism/ hospitality context, perceived robotic service expectations, attitudes towards robots in general, and the male gender. On the other side, it is negatively associated with the perceived disadvantages of robots compared to human servers and the household size of respondents.
Citation - WoS: 12
A netnography approach on the daily local-guided shopping tour experiences of travellers: An unexplored facet of the sharing economy
(Sage Journals, 2022) Atsız, Ozan; Seyitoğlu, Faruk; 11.02. Department of Tourism Guidance / Turizm Rehberliği Bölümü; 11. Faculty of Tourism / Turizm Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This research explores the travellers’ experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers’ shopping experiences in the local guided tours organised through sharing economy platforms.
Citation - WoS: 14
Citation - Scopus: 27
A scenario planning framework for the (post-)pandemic tourism in European destinations
(Taylor & Francis Online, 2022) Seyitoğlu, Faruk; Costa, Carlos; 11.02. Department of Tourism Guidance / Turizm Rehberliği Bölümü; 11. Faculty of Tourism / Turizm Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Based on some presumptions or conditions to portray the future, scenario planning is a vital tool for scholarly evaluation of uncertainties and forming supportive strategies. Moreover, seeing that the course of the Covid-19 pandemic and the success of herd immunity is still not predictable, the world should be prepared for different future scenarios. In this vein, this study was designed to develop a scenario planning framework for the (post-)pandemic tourism in European destinations to make assumptions for the future and provide the necessary strategies. According to our scenarios, we suggest strategies comprising six main categories (financial strategies, travellers’ expectations and confidence, coordination and collaboration, employment, (post-)pandemic tourism marketing, and sustainable (post-) pandemic tourism) for policymakers, destination managers, stakeholders, and practitioners in European destinations. To the best of our knowledge, this research is the first that presents a comprehensive scenario planning framework for (post-)pandemic tourism in European destinations. Thus, it can play a reference role in understanding the different circumstances and determining the specific strategies to recover or re-design the industry in the (post-)pandemic epoch.

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