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The "New Normal" in the Post Viral Tourism: The Role of Technology

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2022

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An International Interdisciplinary Journal

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Abstract

This study explores the elements of the 'New Normal' in the (post-)viral tourism and assesses the role of technology. The 'New Normal' of (post-)viral tourism includes supply-related elements (operations, marketing, and finance and strategic management) and demand-related aspects (psychological issues and travel behaviour). Companies would need to reorganise their business processes, while technology is expected to play a major role in the 'New Normal' world. Theoretical, managerial, and policy implications are also provided.

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New Normal, role of technology, (post-)viral tourism, travel behaviour, COVID-19

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An International Interdisciplinary Journal

Volume

70

Issue

2

Start Page

151

End Page

167