Turizm Rehberliği Bölümü

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Akademik Disiplin Olarak Gastronomi: Kavramsal Bir Çalışma
(Seyahat ve Otel İşletmeciliği Dergisi, 2018) SEYİTOĞLU, Faruk; Çalışkan, Osman
Bu araştırmada akademik disiplin olma ölçütlerinin yardımıyla gastronominin akademik disiplin olarak konumu incelenmiştir. Paradigma ve kuramsal alt yapı bakımından eksiklik, özgün bir araştırma sorusunun eksikliği ve doktora programlarının yaygın olmayışı gibi olumsuzluklar olsa da üniversitelerde gastronomi bölümlerinin sayıca artması, lisans ve lisansüstü eğitimlerin yaygınlaşması, akademik dergilerin çoğalması ve gastronomi alanında bir bilim camiasının oluşmaya başlaması gibi olumlu gelişmelerin akademik disiplin olma yolunda avantaj sağladığı düşünülmektedir. Literatürde, gastronomi alanının akademik bir disiplin olarak mevcut durumuyla ilgili disiplin olma ölçütlerine göre değerlendirildiği herhangi bir çalışmaya rastlanmaması sebebiyle bu çalışmanın hem ilgili literatüre fayda sağlayacağı hem de ileride yapılacak çalışmalara ışık tutacağı düşünülmektedir.
Antecedents of Gastronomy Destination Brand Equity: an Examination of Gastronomy Experience, Motivation, and Destination Satisfaction
(Advances in Hospitality and Tourism Research (AHTR), 2023) Kodas, Davut; Özel, Çağıl Hale
This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.
Çanakkale
(Detay Yayıncılık, 2023) Akgül, Onur
Çanakkale ilinin somut olmayan kültürel miras değerleri açıklanmış, örnekler verilmiş ve bunlara ilişkin fotoğraf, video ve detaylı kaynak bilgileri paylaşılmıştır.
A conceptual study of the strategic role of gastronomy in tourism destinations
(International Journal of Gastronomy and Food Science, 2020) Seyitoğlu, Faruk; Ivanov, Stanislav
The present study discusses the strategic role of gastronomy in destinations from the perspective of three theoretical foundations of strategic management, namely Resource-Based View (RBV), Emergent Strategy (ES), and Positioning Strategy (PS). Several concepts from the field of gastronomy are used, such as gastronomic identity, tourist behaviours (motivation, experience, consumption), a sense of place, and food image. Utilizing this multi-disciplinary literature, the present study provides an integrative review and develops a model explaining the strategic role of gastronomy in tourism destinations consisting of three main components (the source, process, and form of a strategy). According to the suggested model, gastronomic identity is considered a strategic resource for destinations. Depending on the gastronomic identity, a differentiation strategy can be formed in a destination that involves the presentation of gastronomic products developed and offered by discoverers (entrepreneurs, researchers, and tourists) to the relevant markets. This strategy is the result of an emergent, rather than deliberate, strategic process. However, when destination managers and stakeholders realize that a gastronomy-based strategy has emerged, such a strategy can also be transformed into a deliberate strategy. The predictions of the model are supported by the conceptual and empirical findings of earlier studies.
Cycle tourism as an alternative way of tourism development in Çanakkale, Turkey
(2018) Harman, Serhat; Sevinç, Figen; Harman, Serhat
The number of the cyclists participating tourism activities in the world is gradually increasing. The cycle tourism, having emerged from people’s travelling by bike according to their own motives, is becoming more popular, cycle routes are getting enlarged, and projects are developed for cycle tours day by day. Therefore, the elements constituting the cycle tourism have come into prominence and the motivations of the cycle tourists participating bike tours have been studied. Thus, the aim of this study is to find out the importance that cycle tourists give and the level of the interest they show for cycle tours. The central question of the study raised on is; “what is the level of interest and on cycling and how it can be an important touristic attraction for Çanakkale tourism?” For this purpose, in-depth interview technique was used on cyclist groups at different cycle tours in Çanakkale, Turkey. According to the results of the analyses, developing cycling by its philosophy and structural requirements in Çanakkale can be feasible in sustainability perspective.
Determinants and implications of travel motivations: international travellers visiting Cappadocia
(International Journal of Tourism Cities, 2021) Seyitoğlu, Faruk; Davras, Özgür
Purpose: This paper aims to explore the determinants and implications of travel motivations of international tourists visiting the Cappadocia destination. Design/methodology/approach: The quantitative research method focusing on numerical data was used to test the proposed hypotheses, and the survey technique has been used to collect data. The research participants consisted of 363 international tourists visiting the Cappadocia region/Turkey and spending at least one night there. Confirmatory factor analysis was performed using the AMOS 22 package program to ensure the scales’ construct validity. Then, the structural equation model was established to test the study’s hypothesis, and these hypotheses were tested with the help of path analysis. Findings: As determinants of travel motivations, while electronic word of mouth (eWOM) has a positive effect on travel motivation dimensions, the impact of travel risk perception is negative. Moreover, from the dimensions of travel motivations, novelty/learning and socialization positively affect destination loyalty. However, the influences of escape and relaxation and self-development are meaningless. Besides that, travel risk perception strongly impacts eWOM. Practical implications: Destination managers and practitioners must maintain a higher level of tourist motivation and reduce tourists’ travel risk perception levels to improve destination competitiveness by constituting a more loyal customer profile. Moreover, eWOM platforms should be used efficiently. Originality/value: This study points to a functional multidimensional model that contributes to the literature and guides destination managers and practitioners. The proposed framework of determinants and consequences of tourists’ travel motivation can also be applied in other service contexts. © 2021, International Tourism Studies Association.
DİYARBAKIR’I ZİYARETEDEN KÜLTÜR TURİSTLERİNİN SEYAHAT MOTİVASYONLARININ BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA
(2020) Harman, Serhat; Harman, Serhat
Diyarbakır’a gelen yerli turistlerin demografik özelliklerinin, seyahat alışkanlıklarının ve motivasyonlarının kültür turizmi bağlamında incelenmesi amacıyla yapılan bu çalışmada, Diyarbakır'a gelen yerli turistler üzerinde verilerin anket formu aracılığıyla toplandığı tarama tipinde bir alan çalışması gerçekleştirilmiştir. 470 turistin katıldığı araştırmadan elde edilen verilerin analiz sonucuna göre; Diyarbakır’a gelen yerli turistlerin yarısından fazlasının kadın olduğu ve çoğunluğunun Diyarbakır’ı daha önce ziyaret etmedikleri görülmektedir. Turistlerin Diyarbakır da konaklama sayıları 1 gecedir. Bu araştırmada, Diyarbakır’a gelen yerli turistlerin seyahat motivasyonlarının; diğer kültürleri tanıma/ Bilgi ve deneyim, rahatlama ve dinlenme, prestij/ statü, destinasyona olan merak duygusu/ ilgi, sosyalleşme/bireyler arası ilişki kurma isteği ve akraba ve arkadaşları ziyaret etme başlıkları altında değerlendirilebileceği saptanmıştır.
The Effects of the Motivation of Seeking Diversity in Street Foods on Satisfaction: The Case of İstanbul
(2023) Harman, Serhat; Uzut, Sultan
In present study, the impact of hedonic (Kim vd., 2021; Hiamey vd., 2015; Mathye ve Maliwichi, 2015; Yusuf, 2017), utilitarian (Crowley vd., 1992; Lin vd., 2012; Yoshida vd., 2013; Hill vd., 2016), social (de Charms ve Muir, 1978; Tauber, 1972; Santich, 2004; Tikkanen, 2007) and diversity-seeking motivations (Kim vd., 2021; Zifferblatt vd., 1980; Pliner, 1982; Quan ve Wang, 2004) on satisfaction with street food products, which are one of the gastronomic tourism products, was investigated. Data was collected through purposive sampling technique, which is one of the non-probability sampling techniques, using a survey method. The sample consisted of individuals who visited Istanbul and stayed at least one night and consumed Istanbul street food. A total of 439 people participated in the study, and 416 usable data were analyzed. The collected data was obtained through face-to-face interviews and electronically generated surveys. In line with the aim of the study, a measurement tool was created by adapting scales from various sources such as Kargiglioğlu (2019), Di Matteo (2020), Hani (2019), Van Trijp and Steenkamp (1992), Gupta and Duggal (2020) and Ab Karim et al. (2011). To determine the appropriate analysis methods for the data obtained from the survey, kurtosis and skewness values were first examined. Frequency tables were created to obtain the frequency distributions of the variables being studied. Factor analysis was applied to combine related variables and to create a smaller number of meaningful new variables or to explain the relationships between factors and indicators. Validity and reliability test were conducted. Following the factor analysis tests of the scales, independent sample t-tests and One Way Anova were performed to determine if there were significant differences in the responses provided by the participants. In addition, correlation and regression analyses were conducted to test the relationships between the variables included in the study. As a result of the conducted analysis, it was observed that the ratio of male and female participants was very close to each other, with married and 41-50 age group participants being the most frequent, while participants aged 51 and above had the lowest frequency. Additionally, it was found that single participants were more inclined to seek variety compared to married participants. There was also a significant difference in terms of food authenticity seeking and adapting to food changes between participants with monthly individual income between 0-4253 TL and 4254-5000 TL and participants with monthly individual income between 6001-7000 TL. This result indicates that as income level increases, individuals’ need for food variety and change also increases, and they try to meet these needs through street flavors. The participants made a total of 1818 markings regarding their preference for Istanbul street flavors that they frequently consume, and it was found that the majority of these markings (%17.5) were related to snacks, which is supportive of Aşık Akşit’s (2019)study. Following snacks, the options were seafood (%16.6), “main dishes” (%13), garnishes (%11.2), offal (%10.8), “pastries” (%10), desserts (%9.9), beverages (%6.6), and unprocessed fruits and vegetables (%4.4). Regarding the participants’ motivations for consuming Istanbul street flavors, a total of 922 markings were made, and the majority of these markings were related to flavor (%24.5), which is supportive of Perez-Villarreal et al.’s (2020) study. Flavor was followed by the motivation of getting together with friends and having fun (%20.3), which is supportive of Bayram’s (2020) study. The motivation for diversity (%19.8), which ranked third, was supported by Lenglet and Giannelloni’s (2016) study, while the motivations for saving time (%18.9) and price (%15.5) were supported by İrigüler and Öztürk’s (2016) study. Furthermore, it was observed that the participants’ satisfaction with Istanbul street flavors was relatively high (3.50), and there was a weak positive relationship (r=.451; p<0.01) between satisfaction and the variable of diversity-seeking. This suggests that the variety of Istanbul street flavors may not be entirely sufficient in ensuring consumer satisfaction. For researchers planning similar studies, it can be suggested to conduct studies on diversity-seeking motivation and satisfaction related to street food in rural areas outside of densely populated metropolises such as Ankara and Istanbul, to compare two or more destinations in terms of diversity-seeking motivation and satisfaction related to street food, to conduct studies on diversity of unique street food varieties in regions and cities and their place and importance in gastronomy tourism movement, to determine the impact of diversity seeking motivation on sustainable tourism, and to conduct studies on the effects of diversity seeking motivation on visitation or repeat visitation. It is also recommended to conduct studies targeting foreign consumers in addition to local consumers.
Evaluation Of Cultural Heritage In Terms Of Sustainable Tourism: The Case Of Harran Cultural House
(Livre de Lyon, 2022) Akgül, Onur; Mercan, Şefik Okan
Public administration, as an indisciplinary field, is based on a wealth of theory. As a matter of fact, a detailed analysis of public administration with different concepts, approaches and theories will confirm this determination. With this book, which contributes to public administration from quite different fields as a handbook, public administration has been subjected to a detailed examination. In this book, public administration is explained at the concept-theory-practice level with articles from different disciplines. In this book, public administration is a handbook prepared by academics working at many different universities in Turkey. Almost all important issues related to public administration are covered in the book. In our age, public administration has emerged with very different dimensions with paradigm shifts, great transformation and change. In this regard, concepts and approaches such as postmodernism, new public management and governance are particularly important. In this respect, the discipline of public administration has been dealt with in different articles in this work at the theoretical and practical level. On the other hand, analyzing this great transformation with a handbook will make a great contribution to the discipline and practice of public administration. This book has emerged as a very comprehensive work of interest to undergraduate, graduate and other researchers. With this handbook, which includes structural and functional analyzes of the political, social, economic and cultural analyzes of public administration, it is aimed to contribute to the field of public administration in the world, especially in Turkish public administration. As a matter of fact, in this study, theoretical and practical sections are included. We would like to express our deepest gratitude to both the esteemed authors and the representatives of the publishing houses for the preparation of this work. Finally, we hope that this book will be of great use to all readers.
Exploring the dimensions of traditional breakfast experience: A netnography study
(Varna University of Management, 2024) Kodaş, Davut
The primary aim of this paper is to explore the dimensions of traditional breakfast experience of international tourists visiting Istanbul. To achieve this aim, the netnography approach, which is a qualitative study method, was performed using the User-Generated Content (UGC) technique. The data were gathered in July 2022 from TripAdvisor platform and were sequenced from the latest to the earliest reviews (n=1184). The results of this study demonstrated that the traditional breakfast experience has six major components: authenticity, memorability, novelty, local hospitality, food attributes, togetherness, and social interactions. Significant theoretical and managerial implications were discussed.
Gastronomy Scholars’ Perspectives towards the Gastronomy Term: A Metaphorical Analysis
(2019) Seyitoğlu, Faruk
The purpose of this paper is to examine gastronomy scholars’ perspectives onto gastronomy term. By adopting qualitative research method, content analysis was utilized. The data were drawn from interviews with 29 scholars from tourism faculties in seven Turkish universities. After content analysis, the metaphors were put forward by the interviewees categorized into different groups such as tangible attributes, intangible attributes, living beings, food and nature, places and miscellaneous comparisons. Gastronomy and tourism scholars have yet to study the potentially useful applications of metaphors empirically. This study thus intends to fill a gap in the existing literature.
GENDER (IN)EQUALITY AND WORK-LIFE (IM)BALANCE IN TOURISM AND HOSPITALITY LABOUR: PERSPECTIVES OF TOURISM ORGANISATIONS IN PORTUGAL
(University of Rijeka, 2023) Seyitoğlu, Faruk; Seyitoğlu, Faruk; Malta, Ana Maria; Martins, Mariana
Purpose – This research note explores the perceptions of key stakeholders in tourism organisations regarding gender equality and work-life balance in the Portuguese tourism and hospitality industry. Methodology/Design/Approach – Eleven key stakeholders representing tourism organisations in Portugal were interviewed to obtain qualitative data. A content analysis was then conducted to uncover themes and sub-themes. Findings – The results show two main themes, including sub-themes: Gender inequality (partial gender equality, lack of gender salary equality, lack of women in higher positions, and gender inequality in career advancement) and work-life balance (the difficulty of balancing work and personal/family life and the need for better conditions for women accompanying children). Originality of the research – his study highlights gender equality and work-life balance in the tourism and hospitality industry from the perspective of managers of the leading tourism organisations in Portugal. The study also provides critical implications and future directions based on the findings.
Hostel Experience of Tourists Visiting Göreme (Cappadocia) Region
(Journal of Tourism and Gastronomy Studies, 2020) SEYİTOĞLU, Faruk; ÇAKAR, Kadir; KARATAŞ, Gülçin
The objective of the present research is to understand and examine hostel experiences of travellers visiting hostels operating in Göreme province of Cappadocia region. Within the context of usergenerated content, data were collected between 27 February and 6 March 2019 from online reviews and comments at hostelworld.com online platform and content analysis has been utilized to examine data. Results indicated differences as well as commonalities prior researches in terms of hostel experiences’ characteristics. The findings show that hostel experiences are multifaceted and heterogeneous based on factors of cleanliness and facilities, location, atmosphere, security, staff/owner, price/value for money, social atmosphere, food experience, authentic experience and memorable experience. The presence of food, authentic and memorable experiences have emerged as distinct factors accelerating the quality of hostel experiences that travellers gain. Further implications for hostel managers and recommendations for future researches are also presented.
Hotel managers’ perceptions towards the use of robots: a mixed-methods approach
(Information Technology and Tourism, 2020) Seyitoğlu, Faruk; Ivanov, Stanislav; Markova, Martina
Adopting a supply-side perspective, the paper analyses Bulgarian hotel managers’ perceptions of service robots using a convergent mixed methods design. Structured quantitative data were collected from 79 managers using a questionnaire, while interviews were used for the collection of qualitative data from 20 managers. The findings indicate respondents feel that repetitive, dirty, dull, and dangerous tasks in hotels would be more appropriate for robots, while hotel managers would rather use employees for tasks that require social skills and emotional intelligence. The individual characteristics of respondents and the organisational characteristics of the hotels they currently worked in played little role in their perceptions of service robots. The managers considered that robots would decrease the quality of the service and were generally not ready to use robots. Additionally, the interviewees indicated that skilled and well-trained employees were more valuable and more adequate than robots for the hospitality and tourism industry. Theoretical and managerial implications are provided as well.
Humans and/or robots? Tourists’ preferences towards the humans–robots mix in the service delivery system
(SpringerLink, 2022) Seyitoğlu, Faruk; Webster, Craig; Seyitoğlu, Faruk
This paper investigates tourists’ preferences toward the humans-robots ratio in the service delivery systems of tourism and hospitality companies and the factors that shape them. The sample includes 1537 respondents from nearly 100 countries. The fndings show that a higher preferred share of robots is positively associated with the perceived emotional skills of robots, their perceived usefulness in the tourism/ hospitality context, perceived robotic service expectations, attitudes towards robots in general, and the male gender. On the other side, it is negatively associated with the perceived disadvantages of robots compared to human servers and the household size of respondents.
The Importance of Tourist Photos in Tourism Marketing
(Journal of Turkish Tourism Research, 2018) Harman, Serhat. Tan, Erşat
Tourist photographs have an important role in the marketing of tourism establishments as well as touristic destinations. The photos (both taken by tourists and presented in travel brochures or photographs on the internet pages) that the tourist has seen about destination, have shaped the destination image in the mind. Tourist photographs are at the forefront of the issues that have been extensively studied in the international Tourism literature. However, there is almost no work on tourist photographs in the national level. In this study, a review of the tourist photographs and the review of the significance of these photographs in terms of tourism marketing has been presented. At the end of the study, a number of suggestions were made. At the beginning of these paper comes the examination photograph taking of tourists. There should be studies focusing on whether photograph taking motivations of tourists differ according to individual and cultural characteristics.
Independent or chain-affiliated hotel? The dilemma of hotel employees
(Tourism and Hospitality Management, 2023) Seyitoğlu, Faruk; Seyitoğlu, Faruk; Yaneva Ba, Victoria
Purpose – This study examines the relationships between hospitality work experience factors and employees’ preference to work in a chain or independent hotel. Methodology/Design/Approach – Quantitative data were collected from hotel employees in Bulgaria who worked in independent and chain hotels. A total of 150 valid responses were used to conduct factor and regression analyses. Findings – The results illustrate that chain hotels provide a better set of operational standards and guidelines, more and better training than independent ones. They also give more opportunities to their employees for career development, better job security and work experience, but competition among employees in chain hotels is higher than in independent properties, and their employees’ salaries are not always more competitive. The factor analysis showed the existence of five factors. Additionally, ‘Communication and decision-making’ and ‘Resources and planning’ were more important than ‘Remuneration and working conditions’ and ‘Training and development’ in shaping employees’ preferences. However, ‘Workload and stress’ was not an important driver of respondents’ choice. Finally, demographic variables had no role in shaping respondents’ preferences. Originality of the research – This paper is one of the first to examine the factors that influence hotel employees’ preferences for working in chains or independent hotels.
Is there an intergenerational difference in the perception of tourist guide service quality?
(2023) Arabacıoğlu, Dilan
The perceived service quality offered by tourist guides is regarded as a significant determinant in travelers' overall satisfaction with their tour experience. The objective of this study is to ascertain thevariations in the opinion of service quality among tourists from different generations with regards to tourist guides. The qualitative research method of interview technique was employed within the parameters of this study. The data for this study were obtained from a sample of 30 participants who engaged in guided tours. These individuals belonged to the X, Y, and Z generations, and their responses were gathered through semi-structured interviews. The study's demographic comprises travelers belonging to Generations X, Y, and Z who have actively engaged in guided tour experiences. The study employed stratified purposive sampling as its sampling technique. The data were subjected to analysis using the MAXQDA 2022 software. Based on the findings of the investigation, it was determined that there exist variations in the perception of tourist guide services across different generations.
İstanbul’daki Şehir İçi Tur Operasyonlarında Karşılaşılan Zorluklar ve Çözüm Yolları
(2019) Altürk, Vahap; Çakıcı, Celil; Çınar, Burhan
https://utk20.anadolu.edu.tr/
Kışlalar ve Tophaneler
(Paradigma Akademi, 2022) Aktaş, Abidin Can
Medeniyetin gelişim süreci her daim birikimsel bilginin etkin kullanılması ile mümkün olmuştur. Her topluluk kendisinden önce yaşamış olan atalarından miras kalan bilgiyi daha da geliştirerek ilerleme kaydetmiştir. Bu ilerleme süreci bazı durumlarda ise yeni bir coğrafyada yeni bir kültür ile karşılaşılması ve kültürlenme ile mümkün olmuştur. Orta Asya’dan Anadolu topraklarına kadar gelen Türkler hem atalarından miras kalan bilgileri zenginleştirmiş hem de karşılaştıkları toplumların kültürlerinden belirli hususları benimsemişlerdir. Türkler Anadolu’ya geldiklerinde, Roma İmparatorluğunun mühendislik harikalarını içselleştiren ve devam ettiren Doğu Roma (Bizans) uygarlığının eserleri ile karşılaşmışlardır. Farklı bir kültüre ve inanca ait bu eserlerin bir kısmı günümüze kadar kullanılagelmiştir. Diğer yandan sahip olunan kültür ve inanç doğrultusunda muhteşem eserler üretilmiştir. Bugün kültürel bir zenginlik ve köklerimizin yansıması olarak görülen eserler Türk-İslam kültürünün Anadolu coğrafyasında meydana getirdiği büyük değişimi de geçmişten günümüze taşımaktadır. Özellikle kültür turlarında ön plana çıkan Türk-İslam eserleri büyük bir kültürel zenginliği barındırmaktadır. Bununla birlikte söz konusu değerlerin yaşatılabilmesi ve gelecek nesillere aktarılabilmesi için öncelikle ziyaretçilere doğru bir şekilde aktarımı ve yapı (eser) ile kültür arasında bağ kurulması gerekmektedir. Buradan hareketle Anadolu’da görülen Türk-İslam dönemi mimari yapıları bu güzel eserde otuz iki bölüm halinde sunulmuştur.

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