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Turizm Fakültesi

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Browsing Turizm Fakültesi by Journal "Anatolia"

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    Analysis of the names of accommodation establishments in Bulgaria
    (Anatolia, 2021) Seyitoğlu, Faruk; Ivanov, Stanislav; Dimitrova, Fani
    This paper identifies the categories of accommodation establishments’ names in Bulgaria and determines the role of a property’s characteristics (category, location, type, and size/capacity) on the chosen name using a quantitative approach. The findings indicate that male, female, and family names, and names indicating geographic toponyms, represent nearly half of all names. Plants, emotions, and quality-related words are also widely used. Furthermore, results reveal that category, location, size, and type of establishment influence the naming of establishments. In addition, the findings illustrate that Bulgarian names prevail in the naming of establishments. Binary logistic regression reveals that urban, higher category, and larger properties are more likely to have foreign names. The theoretical and destination marketing implications are discussed as well.
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    The downfall of Uber in Turkey: a case study on tourism in Istanbul, Turkey
    (Anatolia, 2021) Çakar, Kadir
    [No abstract available]
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    Article
    The impact of social media use on restaurant choice
    (Anatolia, 2021) Yarış, Ahmet; Aykol, Şehmus
    This paper aims to examine the impact of social media use on consumers’ restaurant choices. It presents data from a questionnaire developed for examining social media use and restaurant choice on a trip and home. Exploratory factor analysis was performed to explore the underlying theoretical structure of the phenomena. Four social media use factors were extracted. Then the measurement model and the structural model were tested. Findings show that three social media use factors (searching for services, social interactions, and searching for products) influenced individuals’ restaurant choices on the trip (more) and at home. Based on the results, restaurants should appear more on social media. Restaurants are recommended to share the ambiance, foods, and menus on social media frequently.