Turizm Rehberliği Bölümü Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12514/592
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Article Citation - WoS: 2Citation - Scopus: 2The Moderating Role of Information Quality in the Relationship Between guides’ Communication Skills and Tour Satisfaction(Routledge, 2023) Arabacıoğlu, Dilan; Dedeoğlu, Bekir BoraThis study aims to determine the moderating effect of the quality of information given by guides on the relationship between guides’ communication skills and tour satisfaction. The data for this study were collected from 300 foreign tourists who participated in guided tours in Nevsehir province, Core Cappadocia, by means of surveys. The partial least squares method was used to test the developed model. According to the analysis results, guides’ communication skills significantly affect tourist tour satisfaction. However, guides’ empathy skills had no significant impact on tourists’ satisfaction with tours. The quality of information given by guides was found to have a moderating role in the relationship between guides’ respect toward tourists and tour satisfaction. On the other hand, information quality had no moderating effect on the relationship between guides’ self-expression skills and tour satisfactionArticle Citation - WoS: 145Citation - Scopus: 180Hotel Managers' Perceptions Towards the Use of Robots: a Mixed-Methods Approach(Springer Heidelberg, 2020) Seyitoglu, Faruk; Markova, Martina; Ivanov, StanislavAdopting a supply-side perspective, the paper analyses Bulgarian hotel managers' perceptions of service robots using a convergent mixed methods design. Structured quantitative data were collected from 79 managers using a questionnaire, while interviews were used for the collection of qualitative data from 20 managers. The findings indicate respondents feel that repetitive, dirty, dull, and dangerous tasks in hotels would be more appropriate for robots, while hotel managers would rather use employees for tasks that require social skills and emotional intelligence. The individual characteristics of respondents and the organisational characteristics of the hotels they currently worked in played little role in their perceptions of service robots. The managers considered that robots would decrease the quality of the service and were generally not ready to use robots. Additionally, the interviewees indicated that skilled and well-trained employees were more valuable and more adequate than robots for the hospitality and tourism industry. Theoretical and managerial implications are provided as well.Article Citation - WoS: 8Citation - Scopus: 7The future of restaurant labour: evidence from the U.S. restaurants(Routledge, 2023) Seyitoğlu, Faruk; Atsız, Ozan; Acar, AyşegülThis study contributes to the literature by delving into the perspectives of restaurant employees and managers in the USA about the future of restaurant labour. Through a qualitative research approach, we conducted 25 semi-structured interviews with employees and managers. The findings reveal the challenges of restaurant labour, including high turnover rates due to long hours and working during holidays and weekends, lack of work-life balance, and high levels of stress and pressure on employees. The impacts of the COVID-19 pandemic on the future of restaurant labour are extracted as restaurant operations-related, management-related, employee-related, and patron-related impacts. Finally, this research highlights the requirements for the future of restaurant labour, which are requirements to enhance the quality of working conditions and decrease the turnover rate and requirements to sustain in the restaurant industry as an employee.Article Equal Employment Opportunity and Diversity in Restaurant Labor: Perspectives of Restaurant Employees and Managers in the USA(Emerald Group Publishing Ltd, 2024) Seyitoglu, Faruk; Atsiz, Ozan; Acar, AysegulPurposeThis study was designed to contribute to the extant literature by discovering the perceptions of restaurant employees and managers toward equal opportunities in restaurant labor and working in a diversity-rich restaurant work environment.Design/methodology/approachA qualitative research approach was utilized. Through in-depth interviews, data were collected purposefully from restaurant workers in different positions (e.g. managers, servers, chefs and cooks) in the USA.FindingsAs a result of content analysis, different perspectives emerged on equal employment opportunity and diversity in restaurant labor. While some employees and managers believe that restaurant labor has equal employment opportunities, others think there is a lack of equal employment opportunity and partial equal employment opportunity in the industry. Most participants perceive working in a diversity-rich restaurant work environment as beneficial (an opportunity to learn about different cultures and an opportunity to learn different experiences and approaches).Originality/valueTo the best of our knowledge, this is the first paper to explore employees' and managers' perceptions of equal employment opportunity and diversity in the hospitality labor context, specifically restaurant labor. Therefore, the research findings will create value for scholars to understand the view on equal employment opportunity and diversity in restaurant labor. Further, it will assist practitioners in designing their labor structure regarding equal employment opportunity and diversity management for the future.Article Citation - WoS: 15Citation - Scopus: 22The two-way perspective of tourism undergraduates towards (post-)viral world: The future of tourism, and vocational development and career(ScienceDirect, 2022) Seyitoğlu, Faruk; Atsız, Ozan; Kaya, Fazıl; Taş, SedatThis timely paper explores the future of tourism and vocational career in the Covid-19 period from the perspective of undergraduate tourism students. The data were collected through semistructured interviews with 30 students majoring in tourism faculty departments following the qualitative methodology. The findings demonstrate that vocational development and career planning in the Covid-19 era and the future of tourism are the main dimensions identifying students’ perspectives. The vocational and psychological pandemic effects are shaping the future career decisions of students. Furthermore, the future of tourism includes the elements related to tourist expectations and behaviours and trends in the (post-)viral tourism.Article Citation - WoS: 63Citation - Scopus: 85A conceptual study of the strategic role of gastronomy in tourism destinations(International Journal of Gastronomy and Food Science, 2020) Seyitoğlu, Faruk; Ivanov, StanislavThe present study discusses the strategic role of gastronomy in destinations from the perspective of three theoretical foundations of strategic management, namely Resource-Based View (RBV), Emergent Strategy (ES), and Positioning Strategy (PS). Several concepts from the field of gastronomy are used, such as gastronomic identity, tourist behaviours (motivation, experience, consumption), a sense of place, and food image. Utilizing this multi-disciplinary literature, the present study provides an integrative review and develops a model explaining the strategic role of gastronomy in tourism destinations consisting of three main components (the source, process, and form of a strategy). According to the suggested model, gastronomic identity is considered a strategic resource for destinations. Depending on the gastronomic identity, a differentiation strategy can be formed in a destination that involves the presentation of gastronomic products developed and offered by discoverers (entrepreneurs, researchers, and tourists) to the relevant markets. This strategy is the result of an emergent, rather than deliberate, strategic process. However, when destination managers and stakeholders realize that a gastronomy-based strategy has emerged, such a strategy can also be transformed into a deliberate strategy. The predictions of the model are supported by the conceptual and empirical findings of earlier studies.Article Citation - WoS: 14A netnography approach on the daily local-guided shopping tour experiences of travellers: An unexplored facet of the sharing economy(Sage Journals, 2022) Atsız, Ozan; Seyitoğlu, FarukThis research explores the travellers’ experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers’ shopping experiences in the local guided tours organised through sharing economy platforms.Article Citation - Scopus: 6Discovering cities with peer-to-peer local-guided bike tours: tourists’ experiences and perceptions(Taylor & Francis Online, 2022) Seyitoğlu, Faruk; Atsız, OzanThis study explores tourists’ experiences and perceptions of peer-to-peer (P2P) local-guided bike tours using a netnography approach. The content of reviews of tourists regarding P2P local-guided bike tours offered by a sharing economy platform–Withlocals–in different destinations was analysed. The results show that tourists’ experiences of P2P local-guided bike tours include discovery, hedonic, safety and comfort, edutainment, local interaction, and memorable aspects. In addition, tourists perceive P2P local-guided bike tours in various ways. Our findings illustrate that P2P local-guided bike tours can be defined as engaging activities that provide multidimensional and rich experiences and help explore a destination. Due to the lack of research on P2P local-guided bike tours and the increasing demand by tourists for these tours, this study fills the gap by exploring tourists’ P2P local-guided bike tour experiences and perceptions. Furthermore, although this research will guide scholars and practitioners, future studies could shed more light on the subject.Article Citation - Scopus: 10Tourism, automation and responsible consumption and production: a horizon 2050 paper(Emerald Publishing, 2025) Ivanov, S.; Seyitoğlu, F.; Webster, C.Purpose: By focusing on Sustainable Development Goal 12 (SDG 12) and tourism automation, this perspective paper aims to investigate how tourism and automation will work to create a world in which tourism has more sustainable production and consumption patterns. Design/methodology/approach: This perspective paper reviews the past developments of automation in tourism in the context of sustainable production and consumption patterns, the lessons learned from the COVID-19 pandemic and looks at the future of tourism and how automation will help it be more sustainable in terms of consumption and production patterns. Findings: The insights from this analysis suggest that automation technologies will play a major role in both the supply and demand sides of the tourism and hospitality industry, encouraging increased tourism sustainability. While automation technologies will have the greatest impact on the supply side in the near future, as such technologies will be used to minimise waste and energy usage, creating large gains for environmental protection, the technologies will also benefit responsible consumption. Big data and analytical technologies will work in ways to ensure that consumers are nudged into consumer practices that are increasingly sustainable. Originality/value: This perspective paper synthesises the literature on the subjects, namely, automation and SDG 12 in tourism, and points to important new future research agenda. This is one of the first papers in tourism to blend automation and SDG 12 literature to shed light on the use of automation in sustainable consumption and production in tourism. © 2024, Emerald Publishing Limited.Article Citation - WoS: 16Citation - Scopus: 29Robots and emotional intelligence: A thematic analysis(Elsevier, 2024) Seyitoğlu, Faruk; Ivanov, StanislavThe research on emotional intelligence in social robots is growing. This paper provides a thematic analysis of the studies on robots and emotional intelligence, synthesising and evaluating current knowledge and research topics. In addition, based on the thematic analysis of the studies, it also provides a conceptual framework explaining the emotional intelligence of robots that includes both actors (human and robot) in a human-robot interaction setting. The findings are based on the analysis of 252 studies published until the end of 2022 and indexed in the Scopus database. The results unveiled two main themes (robot design-technical developments and characteristics and human-robot interaction), including sub-themes and topics that emerged in the literature. Finally, the themes and sub-themes were evaluated through a critical discussion to develop a conceptual framework for robots and emotional intelligence.Article Citation - WoS: 35Citation - Scopus: 40Humans and/or robots? Tourists’ preferences towards the humans–robots mix in the service delivery system(SpringerLink, 2022) Ivanov, Stanislav; Webster, Craig; Seyitoğlu, FarukThis paper investigates tourists’ preferences toward the humans-robots ratio in the service delivery systems of tourism and hospitality companies and the factors that shape them. The sample includes 1537 respondents from nearly 100 countries. The fndings show that a higher preferred share of robots is positively associated with the perceived emotional skills of robots, their perceived usefulness in the tourism/ hospitality context, perceived robotic service expectations, attitudes towards robots in general, and the male gender. On the other side, it is negatively associated with the perceived disadvantages of robots compared to human servers and the household size of respondents.Article Community Displacement Challenges in Educational Tourism(Routledge Journals, Taylor & Francis Ltd, 2025) Cizreliogullari, Mehmet NecatiThis study investigates issues relating to community displacement of the indigenous residents of Famagusta resulting in an increased rate of relocation to the suburbs due to the sudden growth of educational tourism; thus, the main objective of the current study is to obtain perspectives of learners on primary motives. An in-depth interview of 28 Cypriots in Famagusta, through purposive sampling was used to gather data for the current research. Findings reveal that the increase in educational tourism in Famagusta caused the indigenous Cypriots to move into suburban neighbourhoods. Factors including urbanization issues, social issues, economic issues, cultural issues, and environmental issues were revealed to be the most challenging issues resulting in community displacement.Article Citation - WoS: 6Citation - Scopus: 8Dimensions of (post-)viral tourism revival: actions and strategies from the perspectives of policymakers in Portugal(Taylor & Francis Online, 2021) Seyitoğlu, Faruk; Costa, Carlos; Malta, Ana MariaThis research explores the dimensions of (post-)viral tourism revival from the perspectives of policymakers in Portugal. Accordingly, the data were collected through semi-structured interviews with policymakers representing Portugal’s regional and national level tourism organisations. The findings include six main themes: financial actions, structural and logical strategies, demand-related strategies, workforce aspects and actions, marketing and promoting strategies, and optimization of funds. By providing the necessary actions and strategies, the present study results will be helpful for destinations to develop effective crisis management planning in the (post-)viral tourism to revive. Additionally, this paper is the first to reveal in detail the dimensions of (post-)viral tourism revival from the perspectives of policymakers who are in significant positions of regional and national level tourism organizations. Thence, the findings are original and will contribute to the tourism literature.Article Citation - WoS: 14Citation - Scopus: 22The future of tourism and hospitality labour: challenges, requirements, trends, skills and the impact of technology(Routledge, 2023) Seyitoğlu, Faruk; Costa, Carlos; Martins, Mariana; Malta, Ana MariaThis study was designed to fill two main research gaps: the need for a multidimensional perspective on the future of tourism and hospitality (T&H) labour and the lack of studies from the perspectives of key stakeholders who are representatives of tourism organisations and involved in policymaking. Therefore, it unveils the perceptions of policymakers responsible for tourism organisations in Portugal towards the future of T&H labour. Following an exploratory qualitative case study approach based on semi-structured interviews with eleven policymakers, the results illustrate that the most prominent challenges that the COVID-19 pandemic created are the damage to practical ability, finding a skilled and experienced workforce, and attracting tourism labour back to the sector. However, there are some requirements to overcome such challenges in the future. Moreover, future trends and skills for T&H employment were revealed as new working models, digitisation and robotisation, and the expected skills such as management, analytical, digital marketing, and customer behaviour analysis. Finally, technology was found to have positive and negative impacts on T&H employment. The results and implications will benefit Portugal and different destinations in understanding the dimensions of T&H labour for the future and developing future actions, strategies and policies.Article Citation - WoS: 16Citation - Scopus: 28A scenario planning framework for the (post-)pandemic tourism in European destinations(Taylor & Francis Online, 2022) Seyitoğlu, Faruk; Costa, CarlosBased on some presumptions or conditions to portray the future, scenario planning is a vital tool for scholarly evaluation of uncertainties and forming supportive strategies. Moreover, seeing that the course of the Covid-19 pandemic and the success of herd immunity is still not predictable, the world should be prepared for different future scenarios. In this vein, this study was designed to develop a scenario planning framework for the (post-)pandemic tourism in European destinations to make assumptions for the future and provide the necessary strategies. According to our scenarios, we suggest strategies comprising six main categories (financial strategies, travellers’ expectations and confidence, coordination and collaboration, employment, (post-)pandemic tourism marketing, and sustainable (post-) pandemic tourism) for policymakers, destination managers, stakeholders, and practitioners in European destinations. To the best of our knowledge, this research is the first that presents a comprehensive scenario planning framework for (post-)pandemic tourism in European destinations. Thus, it can play a reference role in understanding the different circumstances and determining the specific strategies to recover or re-design the industry in the (post-)pandemic epoch.Article Citation - WoS: 55Citation - Scopus: 70Robots as restaurant employees - A double-barrelled detective story(Elsevier, 2021) Seyitoğlu, Faruk; Ivanov, Stanislav; Atsız, Ozan; Çifçi, İbrahimThe paper evaluates the perceptions of Turkish restaurant managers and customers towards service robots. The sample includes 26 managers and 32 customers. Data were collected through semi-structured interviews. The findings reveal that robots are suitable for dirty, dull, dangerous and repetitive tasks. Customers have mostly positive attitudes towards robots while managers – mostly negative. However, respondents agree that robots improve service quality. A mixed service delivery system based on human-robot collaboration is perceived as the most appropriate. Customers are willing to pay more for the robotic service experience. Theoretical and managerial implications are discussed as well.Article Citation - WoS: 18Citation - Scopus: 26Tourists’ perceptions of the tour guides: the case of gastronomic tours in Istanbul(Anatolia, 2020) Seyitoğlu, FarukThe aim of the present study is to understand tourists’ perceptions of the professional tour guides in gastronomic tour experiences. This study adopted a qualitative case study approach utilizing user-generated content by analysing travellers’ comments on the TripAdvisor website. The data was collected between 28 February-18 April 2019 from travellers’ reviews of experiences they had between January 2017 and February 2019. The findings reveal four core themes: attributes, knowledge, communication skills (educators, involving tour members and maintaining their attention) and value-added experience. Moreover, a model explaining the relationship between the themes is also provided. Since no previous empirical studies exist on the tourists’ perceptions of the tour guides in gastronomic tour experiences, with providing an in-depth understanding of the subject, this study fills a gap in the current literature.
