Turizm Rehberliği Bölümü

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Citation - WoS: 3
Citation - Scopus: 4
GENDER (IN)EQUALITY AND WORK-LIFE (IM)BALANCE IN TOURISM AND HOSPITALITY LABOUR: PERSPECTIVES OF TOURISM ORGANISATIONS IN PORTUGAL
(University of Rijeka, 2023) Costa, Carlos; Seyitoğlu, Faruk; Malta, Ana Maria; Martins, Mariana
Purpose – This research note explores the perceptions of key stakeholders in tourism organisations regarding gender equality and work-life balance in the Portuguese tourism and hospitality industry. Methodology/Design/Approach – Eleven key stakeholders representing tourism organisations in Portugal were interviewed to obtain qualitative data. A content analysis was then conducted to uncover themes and sub-themes. Findings – The results show two main themes, including sub-themes: Gender inequality (partial gender equality, lack of gender salary equality, lack of women in higher positions, and gender inequality in career advancement) and work-life balance (the difficulty of balancing work and personal/family life and the need for better conditions for women accompanying children). Originality of the research – his study highlights gender equality and work-life balance in the tourism and hospitality industry from the perspective of managers of the leading tourism organisations in Portugal. The study also provides critical implications and future directions based on the findings.
Citation - WoS: 2
Citation - Scopus: 2
The Moderating Role of Information Quality in the Relationship Between guides’ Communication Skills and Tour Satisfaction
(Routledge, 2023) Arabacıoğlu, Dilan; Dedeoğlu, Bekir Bora
This study aims to determine the moderating effect of the quality of information given by guides on the relationship between guides’ communication skills and tour satisfaction. The data for this study were collected from 300 foreign tourists who participated in guided tours in Nevsehir province, Core Cappadocia, by means of surveys. The partial least squares method was used to test the developed model. According to the analysis results, guides’ communication skills significantly affect tourist tour satisfaction. However, guides’ empathy skills had no significant impact on tourists’ satisfaction with tours. The quality of information given by guides was found to have a moderating role in the relationship between guides’ respect toward tourists and tour satisfaction. On the other hand, information quality had no moderating effect on the relationship between guides’ self-expression skills and tour satisfaction
Citation - WoS: 145
Citation - Scopus: 180
Hotel Managers' Perceptions Towards the Use of Robots: a Mixed-Methods Approach
(Springer Heidelberg, 2020) Seyitoglu, Faruk; Markova, Martina; Ivanov, Stanislav
Adopting a supply-side perspective, the paper analyses Bulgarian hotel managers' perceptions of service robots using a convergent mixed methods design. Structured quantitative data were collected from 79 managers using a questionnaire, while interviews were used for the collection of qualitative data from 20 managers. The findings indicate respondents feel that repetitive, dirty, dull, and dangerous tasks in hotels would be more appropriate for robots, while hotel managers would rather use employees for tasks that require social skills and emotional intelligence. The individual characteristics of respondents and the organisational characteristics of the hotels they currently worked in played little role in their perceptions of service robots. The managers considered that robots would decrease the quality of the service and were generally not ready to use robots. Additionally, the interviewees indicated that skilled and well-trained employees were more valuable and more adequate than robots for the hospitality and tourism industry. Theoretical and managerial implications are provided as well.
Citation - WoS: 8
Citation - Scopus: 7
The future of restaurant labour: evidence from the U.S. restaurants
(Routledge, 2023) Seyitoğlu, Faruk; Atsız, Ozan; Acar, Ayşegül
This study contributes to the literature by delving into the perspectives of restaurant employees and managers in the USA about the future of restaurant labour. Through a qualitative research approach, we conducted 25 semi-structured interviews with employees and managers. The findings reveal the challenges of restaurant labour, including high turnover rates due to long hours and working during holidays and weekends, lack of work-life balance, and high levels of stress and pressure on employees. The impacts of the COVID-19 pandemic on the future of restaurant labour are extracted as restaurant operations-related, management-related, employee-related, and patron-related impacts. Finally, this research highlights the requirements for the future of restaurant labour, which are requirements to enhance the quality of working conditions and decrease the turnover rate and requirements to sustain in the restaurant industry as an employee.
Citation - WoS: 142
Citation - Scopus: 161
Service robots as a tool for physical distancing in tourism
(Current Issues in Tourism, 2021) Seyitoğlu, Faruk; Ivanov, Stanislav
COVID-19 pandemic is affecting negatively the tourism and hospitality industry. As people must avoid physical interaction, service robots can be a useful tool to ensure a high level of physical social distance during the epidemic. This paper discusses whether the application of service robots to provide physical distance in the tourism and hospitality context is going to be beneficial or there will be side effects as well. The paper posits that service robots create a technological shield between tourists and employees that increases the physical and emotional distance between them.
The Effects of the Motivation of Seeking Diversity in Street Foods on Satisfaction: The Case of İstanbul
(2023) Harman, Serhat; Uzut, Sultan
In present study, the impact of hedonic (Kim vd., 2021; Hiamey vd., 2015; Mathye ve Maliwichi, 2015; Yusuf, 2017), utilitarian (Crowley vd., 1992; Lin vd., 2012; Yoshida vd., 2013; Hill vd., 2016), social (de Charms ve Muir, 1978; Tauber, 1972; Santich, 2004; Tikkanen, 2007) and diversity-seeking motivations (Kim vd., 2021; Zifferblatt vd., 1980; Pliner, 1982; Quan ve Wang, 2004) on satisfaction with street food products, which are one of the gastronomic tourism products, was investigated. Data was collected through purposive sampling technique, which is one of the non-probability sampling techniques, using a survey method. The sample consisted of individuals who visited Istanbul and stayed at least one night and consumed Istanbul street food. A total of 439 people participated in the study, and 416 usable data were analyzed. The collected data was obtained through face-to-face interviews and electronically generated surveys. In line with the aim of the study, a measurement tool was created by adapting scales from various sources such as Kargiglioğlu (2019), Di Matteo (2020), Hani (2019), Van Trijp and Steenkamp (1992), Gupta and Duggal (2020) and Ab Karim et al. (2011). To determine the appropriate analysis methods for the data obtained from the survey, kurtosis and skewness values were first examined. Frequency tables were created to obtain the frequency distributions of the variables being studied. Factor analysis was applied to combine related variables and to create a smaller number of meaningful new variables or to explain the relationships between factors and indicators. Validity and reliability test were conducted. Following the factor analysis tests of the scales, independent sample t-tests and One Way Anova were performed to determine if there were significant differences in the responses provided by the participants. In addition, correlation and regression analyses were conducted to test the relationships between the variables included in the study. As a result of the conducted analysis, it was observed that the ratio of male and female participants was very close to each other, with married and 41-50 age group participants being the most frequent, while participants aged 51 and above had the lowest frequency. Additionally, it was found that single participants were more inclined to seek variety compared to married participants. There was also a significant difference in terms of food authenticity seeking and adapting to food changes between participants with monthly individual income between 0-4253 TL and 4254-5000 TL and participants with monthly individual income between 6001-7000 TL. This result indicates that as income level increases, individuals’ need for food variety and change also increases, and they try to meet these needs through street flavors. The participants made a total of 1818 markings regarding their preference for Istanbul street flavors that they frequently consume, and it was found that the majority of these markings (%17.5) were related to snacks, which is supportive of Aşık Akşit’s (2019)study. Following snacks, the options were seafood (%16.6), “main dishes” (%13), garnishes (%11.2), offal (%10.8), “pastries” (%10), desserts (%9.9), beverages (%6.6), and unprocessed fruits and vegetables (%4.4). Regarding the participants’ motivations for consuming Istanbul street flavors, a total of 922 markings were made, and the majority of these markings were related to flavor (%24.5), which is supportive of Perez-Villarreal et al.’s (2020) study. Flavor was followed by the motivation of getting together with friends and having fun (%20.3), which is supportive of Bayram’s (2020) study. The motivation for diversity (%19.8), which ranked third, was supported by Lenglet and Giannelloni’s (2016) study, while the motivations for saving time (%18.9) and price (%15.5) were supported by İrigüler and Öztürk’s (2016) study. Furthermore, it was observed that the participants’ satisfaction with Istanbul street flavors was relatively high (3.50), and there was a weak positive relationship (r=.451; p<0.01) between satisfaction and the variable of diversity-seeking. This suggests that the variety of Istanbul street flavors may not be entirely sufficient in ensuring consumer satisfaction. For researchers planning similar studies, it can be suggested to conduct studies on diversity-seeking motivation and satisfaction related to street food in rural areas outside of densely populated metropolises such as Ankara and Istanbul, to compare two or more destinations in terms of diversity-seeking motivation and satisfaction related to street food, to conduct studies on diversity of unique street food varieties in regions and cities and their place and importance in gastronomy tourism movement, to determine the impact of diversity seeking motivation on sustainable tourism, and to conduct studies on the effects of diversity seeking motivation on visitation or repeat visitation. It is also recommended to conduct studies targeting foreign consumers in addition to local consumers.
Equal Employment Opportunity and Diversity in Restaurant Labor: Perspectives of Restaurant Employees and Managers in the USA
(Emerald Group Publishing Ltd, 2024) Seyitoglu, Faruk; Atsiz, Ozan; Acar, Aysegul
PurposeThis study was designed to contribute to the extant literature by discovering the perceptions of restaurant employees and managers toward equal opportunities in restaurant labor and working in a diversity-rich restaurant work environment.Design/methodology/approachA qualitative research approach was utilized. Through in-depth interviews, data were collected purposefully from restaurant workers in different positions (e.g. managers, servers, chefs and cooks) in the USA.FindingsAs a result of content analysis, different perspectives emerged on equal employment opportunity and diversity in restaurant labor. While some employees and managers believe that restaurant labor has equal employment opportunities, others think there is a lack of equal employment opportunity and partial equal employment opportunity in the industry. Most participants perceive working in a diversity-rich restaurant work environment as beneficial (an opportunity to learn about different cultures and an opportunity to learn different experiences and approaches).Originality/valueTo the best of our knowledge, this is the first paper to explore employees' and managers' perceptions of equal employment opportunity and diversity in the hospitality labor context, specifically restaurant labor. Therefore, the research findings will create value for scholars to understand the view on equal employment opportunity and diversity in restaurant labor. Further, it will assist practitioners in designing their labor structure regarding equal employment opportunity and diversity management for the future.
Citation - WoS: 14
Citation - Scopus: 22
Gastronomy Tourism Through Tea and Coffee: Travellers' Museum Experience
(Emerald Group Publishing Ltd, 2021) Seyitoglu, Faruk; Alphan, Eda
Purpose - The main aim of the present research is to investigate the tea and coffee experience of travellers around the world and clutch the dimensions of tea and coffee museum experience. Design/methodology/approach - Travellers who had experienced tea and coffee museums were purposefully selected as a sample group for the study. As tea and coffee museums that are benefiting from user-generated content (UGC) are limited, a qualitative multiple case study method has been chosen to enrich more comments and obtain more data. For the data gathering, as a UGC platform, TripAdvisor was benefited. Findings - According to an inductive content analysis of reviews, the model of dimensions of tea and coffee museum experience that consist of nine main categories revealed: educational experience, authentic experience, memorable experience, participatory experience, shopping experience, atmosphere, facilities, employees and tour guides and negative experiences (negative staff attitudes and skills, lack of foreign language explanations and cleanliness). Originality/value - To the best of the authors' knowledge, this study is the first to examine the tea and coffee museum experience of travellers around the world. It contributes to the gastronomy literature by providing the dimensions of the tea and coffee museum experience.
Citation - WoS: 10
Citation - Scopus: 8
Double-edged perspectives on service robots: working with robots and robots’ future career impacts
(Taylor & Francis Online, 2022) Seyitoğlu, Faruk; Atsız, Ozan; Taş, Sedat; Kaya, Fazıl
This study investigates the perspectives of undergraduate tourism and hospitality students on working with robots and the influence of the widespread use of robots on future careers. Accordingly, interviews were conducted with thirty students. The findings include two main categories: working with robots in the tourism and hospitality industry (advantages of working with robots, disadvantages of working with robots, and willingness to work with or implement robots) and future career impacts of the widespread use of robots (threatening human employment, reducing the motivation toward working in the industry, unfair competition between humans and robots, negative psychological impact/feeling of being less skilled than robots, and giving up/changing the industry). This research contributes to the literature by revealing the dimensions of working with robots and the future career impacts of the widespread use of robots. A model of future career impacts of the widespread use of robots was also proposed.
Citation - WoS: 15
Citation - Scopus: 22
The two-way perspective of tourism undergraduates towards (post-)viral world: The future of tourism, and vocational development and career
(ScienceDirect, 2022) Seyitoğlu, Faruk; Atsız, Ozan; Kaya, Fazıl; Taş, Sedat
This timely paper explores the future of tourism and vocational career in the Covid-19 period from the perspective of undergraduate tourism students. The data were collected through semistructured interviews with 30 students majoring in tourism faculty departments following the qualitative methodology. The findings demonstrate that vocational development and career planning in the Covid-19 era and the future of tourism are the main dimensions identifying students’ perspectives. The vocational and psychological pandemic effects are shaping the future career decisions of students. Furthermore, the future of tourism includes the elements related to tourist expectations and behaviours and trends in the (post-)viral tourism.
Citation - WoS: 63
Citation - Scopus: 85
A conceptual study of the strategic role of gastronomy in tourism destinations
(International Journal of Gastronomy and Food Science, 2020) Seyitoğlu, Faruk; Ivanov, Stanislav
The present study discusses the strategic role of gastronomy in destinations from the perspective of three theoretical foundations of strategic management, namely Resource-Based View (RBV), Emergent Strategy (ES), and Positioning Strategy (PS). Several concepts from the field of gastronomy are used, such as gastronomic identity, tourist behaviours (motivation, experience, consumption), a sense of place, and food image. Utilizing this multi-disciplinary literature, the present study provides an integrative review and develops a model explaining the strategic role of gastronomy in tourism destinations consisting of three main components (the source, process, and form of a strategy). According to the suggested model, gastronomic identity is considered a strategic resource for destinations. Depending on the gastronomic identity, a differentiation strategy can be formed in a destination that involves the presentation of gastronomic products developed and offered by discoverers (entrepreneurs, researchers, and tourists) to the relevant markets. This strategy is the result of an emergent, rather than deliberate, strategic process. However, when destination managers and stakeholders realize that a gastronomy-based strategy has emerged, such a strategy can also be transformed into a deliberate strategy. The predictions of the model are supported by the conceptual and empirical findings of earlier studies.
Citation - WoS: 13
Citation - Scopus: 21
The "New Normal" in the Post Viral Tourism: The Role of Technology
(An International Interdisciplinary Journal, 2022) Seyitoğlu, Faruk; Ivanov, Stanislav
This study explores the elements of the 'New Normal' in the (post-)viral tourism and assesses the role of technology. The 'New Normal' of (post-)viral tourism includes supply-related elements (operations, marketing, and finance and strategic management) and demand-related aspects (psychological issues and travel behaviour). Companies would need to reorganise their business processes, while technology is expected to play a major role in the 'New Normal' world. Theoretical, managerial, and policy implications are also provided.
Citation - WoS: 31
Citation - Scopus: 36
Service robots and perceived discrimination in tourism and hospitality
(ScienceDirect, 2023) Seyitoğlu, Faruk; Ivanov, Stanislav
This study explores the influences of the incorporation of service robots in the service delivery systems of tourism and hospitality companies on the perceived discrimination of tourists and tourism employees. In doing so, a conceptual framework is proposed to explain the relationships between robots-based service delivery systems in tourism and hospitality (e.g., fully robotised and mixed service delivery systems) and discrimination. This paper demonstrates that although service robots may be advantageous in eliminating/mitigating perceived discrimination (from employees to tourists, tourists to tourists, tourists to employees, employer/employee to employee), using robots can also create or aggravate perceived discrimination. Though this study is the first attempt on the subject and presents beneficial knowledge for tourism and hospitality service providers and service robot designers, future empirical studies could shed more light on the relationship between robots-based service delivery systems and discrimination in the tourism and hospitality context.
Citation - WoS: 16
Citation - Scopus: 21
A systematic review of scenario planning studies in tourism and hospitality research
(Routledge Journals, Taylor & Francis Ltd, 2024) Costa, Carlos; Seyitoglu, Faruk
This study attempts to enlighten the status of scenario planning studies and their content through a systematic literature review. A search of major databases (Scopus and Web of Science) was performed to determine relevant articles. Fifty-seven articles were identified and analysed according to their categories, themes, topics, and methods-techniques. Based on the content analysis of studies, two main categories, including seven themes, were identified: internal complexity of tourism (tourism planning and development, tourism education, tourism demand forecasting, and tourism types), external uncertainties (climate change and green economy, health care and security, and social media impacts). Though not many studies found, the categories, themes, topics and, methods-techniques of scenario planning studies in tourism and hospitality varies. However, there is still a need for scenario planning studies in tourism and hospitality literature. In this vein, an important implication of this study is that much remains to be done in benefiting from the scenario planning approach to contribute crisis management knowledge in tourism and hospitality research.
Citation - WoS: 7
Citation - Scopus: 8
Tourism education and internships: a metaphor analysis
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2017) Seyitoğlu, Faruk; Çakar, Kadir
The objective of the present study was to examine tourism undergraduates' perceptions of their education and internship experiences through metaphorical analysis whilst striving to raise the awareness of tourism educators towards using metaphors. A qualitative methodology was used to explore this phenomenon. Participants were senior students (n = 94) from the Faculty of Tourism at Akdeniz University in Antalya, Turkey. The data were collected with a semi-structured questionnaire and processed using content analysis. Next, metaphors found in answers were categorised into different groups, and relevant excerpts were identified. The results provide insights useful to both tourism education providers and tourism establishments. Conclusions, limitations and future research directions are also presented.
Citation - WoS: 14
A netnography approach on the daily local-guided shopping tour experiences of travellers: An unexplored facet of the sharing economy
(Sage Journals, 2022) Atsız, Ozan; Seyitoğlu, Faruk
This research explores the travellers’ experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers’ shopping experiences in the local guided tours organised through sharing economy platforms.
Citation - Scopus: 10
Determinants and implications of travel motivations: international travellers visiting Cappadocia
(International Journal of Tourism Cities, 2021) Seyitoğlu, Faruk; Davras, Özgür
Purpose: This paper aims to explore the determinants and implications of travel motivations of international tourists visiting the Cappadocia destination. Design/methodology/approach: The quantitative research method focusing on numerical data was used to test the proposed hypotheses, and the survey technique has been used to collect data. The research participants consisted of 363 international tourists visiting the Cappadocia region/Turkey and spending at least one night there. Confirmatory factor analysis was performed using the AMOS 22 package program to ensure the scales’ construct validity. Then, the structural equation model was established to test the study’s hypothesis, and these hypotheses were tested with the help of path analysis. Findings: As determinants of travel motivations, while electronic word of mouth (eWOM) has a positive effect on travel motivation dimensions, the impact of travel risk perception is negative. Moreover, from the dimensions of travel motivations, novelty/learning and socialization positively affect destination loyalty. However, the influences of escape and relaxation and self-development are meaningless. Besides that, travel risk perception strongly impacts eWOM. Practical implications: Destination managers and practitioners must maintain a higher level of tourist motivation and reduce tourists’ travel risk perception levels to improve destination competitiveness by constituting a more loyal customer profile. Moreover, eWOM platforms should be used efficiently. Originality/value: This study points to a functional multidimensional model that contributes to the literature and guides destination managers and practitioners. The proposed framework of determinants and consequences of tourists’ travel motivation can also be applied in other service contexts. © 2021, International Tourism Studies Association.
Citation - WoS: 7
Citation - Scopus: 9
Distant local-guided tour perceptions and experiences of online travellers
(Sage Journals, 2022) Seyitoğlu, Faruk; Atsız, Ozan
This paper investigated travellers’ perceptions and experiences of using distant local guided tours during the COVID-19 pandemic utilising a qualitative methodology. The reviews’ content of online travellers regarding distant local-guided tours offered by a sharing economy platform – Withlocals – in different destinations was analysed. The results demonstrated that travellers’ distant local-guided tour experiences include celebration, togetherness and socialising, escape and relaxation, memorable, educational, and hedonic components. Additionally, travellers perceived distant local-guided tours as an alternative travel type, preparation for an actual visit, and inspiration for face-to-face experiences. Therefore, distant local-guided tours can be defined as engaging alternative travel types that provide multidimensional experiences and help explore a destination before the in-person visit. Apart from playing a guidance role for scholars and practitioners, this research fills the gap of research on distant local-guided tours in the literature. However, future attempts could shed more light on the subject
Hostel Experience of Tourists Visiting Göreme (Cappadocia) Region
(Journal of Tourism and Gastronomy Studies, 2020) SEYİTOĞLU, Faruk; ÇAKAR, Kadir; KARATAŞ, Gülçin
The objective of the present research is to understand and examine hostel experiences of travellers visiting hostels operating in Göreme province of Cappadocia region. Within the context of usergenerated content, data were collected between 27 February and 6 March 2019 from online reviews and comments at hostelworld.com online platform and content analysis has been utilized to examine data. Results indicated differences as well as commonalities prior researches in terms of hostel experiences’ characteristics. The findings show that hostel experiences are multifaceted and heterogeneous based on factors of cleanliness and facilities, location, atmosphere, security, staff/owner, price/value for money, social atmosphere, food experience, authentic experience and memorable experience. The presence of food, authentic and memorable experiences have emerged as distinct factors accelerating the quality of hostel experiences that travellers gain. Further implications for hostel managers and recommendations for future researches are also presented.
Gastronomy Scholars’ Perspectives towards the Gastronomy Term: A Metaphorical Analysis
(2019) Seyitoğlu, Faruk
The purpose of this paper is to examine gastronomy scholars’ perspectives onto gastronomy term. By adopting qualitative research method, content analysis was utilized. The data were drawn from interviews with 29 scholars from tourism faculties in seven Turkish universities. After content analysis, the metaphors were put forward by the interviewees categorized into different groups such as tangible attributes, intangible attributes, living beings, food and nature, places and miscellaneous comparisons. Gastronomy and tourism scholars have yet to study the potentially useful applications of metaphors empirically. This study thus intends to fill a gap in the existing literature.

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