Turizm Fakültesi
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Browsing Turizm Fakültesi by Department "MAÜ, Fakülteler, Turizm Fakültesi, Turizm Rehberliği Bölümü"
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Article Akademik Disiplin Olarak Gastronomi: Kavramsal Bir Çalışma(Seyahat ve Otel İşletmeciliği Dergisi, 2018) SEYİTOĞLU, Faruk; Çalışkan, OsmanBu araştırmada akademik disiplin olma ölçütlerinin yardımıyla gastronominin akademik disiplin olarak konumu incelenmiştir. Paradigma ve kuramsal alt yapı bakımından eksiklik, özgün bir araştırma sorusunun eksikliği ve doktora programlarının yaygın olmayışı gibi olumsuzluklar olsa da üniversitelerde gastronomi bölümlerinin sayıca artması, lisans ve lisansüstü eğitimlerin yaygınlaşması, akademik dergilerin çoğalması ve gastronomi alanında bir bilim camiasının oluşmaya başlaması gibi olumlu gelişmelerin akademik disiplin olma yolunda avantaj sağladığı düşünülmektedir. Literatürde, gastronomi alanının akademik bir disiplin olarak mevcut durumuyla ilgili disiplin olma ölçütlerine göre değerlendirildiği herhangi bir çalışmaya rastlanmaması sebebiyle bu çalışmanın hem ilgili literatüre fayda sağlayacağı hem de ileride yapılacak çalışmalara ışık tutacağı düşünülmektedir.Article Analysis of the names of accommodation establishments in Bulgaria(Anatolia, 2021) Seyitoğlu, Faruk; Ivanov, Stanislav; Dimitrova, FaniThis paper identifies the categories of accommodation establishments’ names in Bulgaria and determines the role of a property’s characteristics (category, location, type, and size/capacity) on the chosen name using a quantitative approach. The findings indicate that male, female, and family names, and names indicating geographic toponyms, represent nearly half of all names. Plants, emotions, and quality-related words are also widely used. Furthermore, results reveal that category, location, size, and type of establishment influence the naming of establishments. In addition, the findings illustrate that Bulgarian names prevail in the naming of establishments. Binary logistic regression reveals that urban, higher category, and larger properties are more likely to have foreign names. The theoretical and destination marketing implications are discussed as well.Book Part Aristoteles ve Assos Okulu(Detay Yayıncılık, 2023) Akgül, OnurKitabın ilk bölümü Anadolu’da Antik Çağ Filozofları’na ayrılmıştır. Anadolu ve dünyada felsefi düşüncenin temellerini atan Milet okulu düşünürleri bu bölümün ana temasını oluştururken, bu düşünce dünyasına destek vermiş diğer önemli filozoflar da konuya dahil edilmiştir. Okuyucular bu bölümde Thales, Prieneli Biras, Anaksimandros, Anaksimenes, Anaksagoras, Efesli Herakleitos, Ksenofones, Miletli Aspasia, Sinoplu Diogenes, Ereğlili Herakleides, Aristotoles, Efesli Zendotus, Tyanalı Apollonius, Epiktetos, Samsatlı Lukianos ve Bergamalı Galen’in hayatı, eserleri ve felsefesi üzerine yapılmış çalışmaları okuyacaktır. Kitabın ikinci bölümünde Anadolu’da Türk İslam Dönemi Düşünürleri incelenmiştir. Bu kapsamda Karaca Ahmet Sultan, Ahi Evran, Şeyh Edebali, Mevlana, Hacı Bektaş Veli, Yunus Emre, Somuncu Baba, Abdal Musa, Hacı Bayram Veli, Akşemsettin, Pir Sultan Abdal, Şeyh Şabanı Veli ve Erzurumlu İbrahim Hakkı incelenmiştir. Ele alınan düşünürler gerek bulundukları çağın büyük devletlerinin yöneticilerine karşı akıl hocalığı yapmış, gerekse dini inançları ve yaşayışı ile topluma örnek teşkil etmiş kişilerdir. Kitabın üçüncü ve son bölümünde ise Anadolu Düşünce Yapısını Etkileyen Düşünürlere yer verilmiştir. Bu bölümde Farabi, Gazali, Abdulkadir Geylani, Ahmet Yesevi, Şems-i Tebrizi ve Muhyiddib İbnül Arabi ele alınmıştır. Bu düşünür ve fikir insanları Anadolu’da yaşamamış olsa da yolları Anadolu’dan geçmiş veya fikirleri ile Anadolu düşünürlerine ilham olmuş kişilerdir.Book Part Çanakkale(Detay Yayıncılık, 2023) Akgül, OnurÇanakkale ilinin somut olmayan kültürel miras değerleri açıklanmış, örnekler verilmiş ve bunlara ilişkin fotoğraf, video ve detaylı kaynak bilgileri paylaşılmıştır.Article A conceptual framework of the service delivery system design for hospitality firms in the (post-)viral world: The role of service robots(International Journal of Hospitality Management, 2020) Seyitoğlu, Faruk; Ivanov, StanislavThis study aims to develop a conceptual framework of the service delivery system design for hospitality firms in the (post-)viral world. Several theoretical approaches such as resource-based view, value chain analysis, stakeholder theory, PESTEL analysis, positioning strategy, and service delivery system design were adopted. The paper identified three service delivery system designs (robotic, human-based, and mixed) and analyses their requirements, advantages, disadvantages, and potential target markets. According to the suggested model, hospitality firms need first to explore the expectations of tourists. Then comes the analysis phase (based on a holistic perspective, and consisting of RBV, Value chain, Stakeholder, and PESTEL analyses), which helps hospitality firms to identify how they should differentiate and position themselves in the market. Following, companies decide on what kind of service delivery system they should offer to their target customers, and position themselves in the market according to the chosen system.Article A conceptual study of the strategic role of gastronomy in tourism destinations(International Journal of Gastronomy and Food Science, 2020) Seyitoğlu, Faruk; Ivanov, StanislavThe present study discusses the strategic role of gastronomy in destinations from the perspective of three theoretical foundations of strategic management, namely Resource-Based View (RBV), Emergent Strategy (ES), and Positioning Strategy (PS). Several concepts from the field of gastronomy are used, such as gastronomic identity, tourist behaviours (motivation, experience, consumption), a sense of place, and food image. Utilizing this multi-disciplinary literature, the present study provides an integrative review and develops a model explaining the strategic role of gastronomy in tourism destinations consisting of three main components (the source, process, and form of a strategy). According to the suggested model, gastronomic identity is considered a strategic resource for destinations. Depending on the gastronomic identity, a differentiation strategy can be formed in a destination that involves the presentation of gastronomic products developed and offered by discoverers (entrepreneurs, researchers, and tourists) to the relevant markets. This strategy is the result of an emergent, rather than deliberate, strategic process. However, when destination managers and stakeholders realize that a gastronomy-based strategy has emerged, such a strategy can also be transformed into a deliberate strategy. The predictions of the model are supported by the conceptual and empirical findings of earlier studies.Article Cycle tourism as an alternative way of tourism development in Çanakkale, Turkey(2018) Duran, Erol; Sevinç, Figen; Harman, SerhatThe number of the cyclists participating tourism activities in the world is gradually increasing. The cycle tourism, having emerged from people’s travelling by bike according to their own motives, is becoming more popular, cycle routes are getting enlarged, and projects are developed for cycle tours day by day. Therefore, the elements constituting the cycle tourism have come into prominence and the motivations of the cycle tourists participating bike tours have been studied. Thus, the aim of this study is to find out the importance that cycle tourists give and the level of the interest they show for cycle tours. The central question of the study raised on is; “what is the level of interest and on cycling and how it can be an important touristic attraction for Çanakkale tourism?” For this purpose, in-depth interview technique was used on cyclist groups at different cycle tours in Çanakkale, Turkey. According to the results of the analyses, developing cycling by its philosophy and structural requirements in Çanakkale can be feasible in sustainability perspective.Article Defining the Current Position of the Gastronomy Field in Turkey(Journal of Culinary Science and Technology, 2021) Seyitoğlu, FarukThe present study aims to investigate and define the current position of the gastronomy field in Turkey. In order to achieve this, interviews were held with academics who are involved in the field of gastronomy. According to the analysis of the data, the nature of gastronomy both as a field and a concept is ‘multi-defined/comprehensive’, has a ‘multi-component’ structure, is ‘interdisciplinary’, ‘lacks a specific (unique) research question’, and ‘is accepted mainly as practical area’. It then became clear that there have been some developments, such as ‘gaining attention and developing as an educational field’, ‘the increase in the number of publications and opportunities to publish’ and ‘the formation of a scientific community’. Some deficiencies and necessities have also emerged that are related to issues as ‘theoretical background’, ‘education’, ‘research area’, ‘the number of publications and opportunities to publish’, ‘methods’ and ‘the ideal gastronomy academic profile’.Article Determinants and implications of travel motivations: international travellers visiting Cappadocia(International Journal of Tourism Cities, 2021) Seyitoğlu, Faruk; Davras, ÖzgürPurpose: This paper aims to explore the determinants and implications of travel motivations of international tourists visiting the Cappadocia destination. Design/methodology/approach: The quantitative research method focusing on numerical data was used to test the proposed hypotheses, and the survey technique has been used to collect data. The research participants consisted of 363 international tourists visiting the Cappadocia region/Turkey and spending at least one night there. Confirmatory factor analysis was performed using the AMOS 22 package program to ensure the scales’ construct validity. Then, the structural equation model was established to test the study’s hypothesis, and these hypotheses were tested with the help of path analysis. Findings: As determinants of travel motivations, while electronic word of mouth (eWOM) has a positive effect on travel motivation dimensions, the impact of travel risk perception is negative. Moreover, from the dimensions of travel motivations, novelty/learning and socialization positively affect destination loyalty. However, the influences of escape and relaxation and self-development are meaningless. Besides that, travel risk perception strongly impacts eWOM. Practical implications: Destination managers and practitioners must maintain a higher level of tourist motivation and reduce tourists’ travel risk perception levels to improve destination competitiveness by constituting a more loyal customer profile. Moreover, eWOM platforms should be used efficiently. Originality/value: This study points to a functional multidimensional model that contributes to the literature and guides destination managers and practitioners. The proposed framework of determinants and consequences of tourists’ travel motivation can also be applied in other service contexts. © 2021, International Tourism Studies Association.Article Dimensions of (post-)viral tourism revival: actions and strategies from the perspectives of policymakers in Portugal(Taylor & Francis Online, 2021) Seyitoğlu, Faruk; Costa, Carlos; Malta, Ana MariaThis research explores the dimensions of (post-)viral tourism revival from the perspectives of policymakers in Portugal. Accordingly, the data were collected through semi-structured interviews with policymakers representing Portugal’s regional and national level tourism organisations. The findings include six main themes: financial actions, structural and logical strategies, demand-related strategies, workforce aspects and actions, marketing and promoting strategies, and optimization of funds. By providing the necessary actions and strategies, the present study results will be helpful for destinations to develop effective crisis management planning in the (post-)viral tourism to revive. Additionally, this paper is the first to reveal in detail the dimensions of (post-)viral tourism revival from the perspectives of policymakers who are in significant positions of regional and national level tourism organizations. Thence, the findings are original and will contribute to the tourism literature.Article Discovering cities with peer-to-peer local-guided bike tours: tourists’ experiences and perceptions(Taylor & Francis Online, 2022) Seyitoğlu, Faruk; Atsız, OzanThis study explores tourists’ experiences and perceptions of peer-to-peer (P2P) local-guided bike tours using a netnography approach. The content of reviews of tourists regarding P2P local-guided bike tours offered by a sharing economy platform–Withlocals–in different destinations was analysed. The results show that tourists’ experiences of P2P local-guided bike tours include discovery, hedonic, safety and comfort, edutainment, local interaction, and memorable aspects. In addition, tourists perceive P2P local-guided bike tours in various ways. Our findings illustrate that P2P local-guided bike tours can be defined as engaging activities that provide multidimensional and rich experiences and help explore a destination. Due to the lack of research on P2P local-guided bike tours and the increasing demand by tourists for these tours, this study fills the gap by exploring tourists’ P2P local-guided bike tour experiences and perceptions. Furthermore, although this research will guide scholars and practitioners, future studies could shed more light on the subject.Article Distant Gastronomic Experiences through Online Cooking Classes in the Covid-19 Era(Taylor & Francis Online, 2022) Seyitoğlu, Faruk; Atsız, OzanThe current paper explores the distant gastronomic experience of online cooking class participants. Accordingly, reviews from various online cooking class providers posted by participants worldwide during the Covid-19 era were included in this research to be examined through content analysis. Adopting the grounded theory approach, this study also aims to propose a model explaining the inter-relationships of the extracted dimensions. As a result, nine dimensions of distant gastronomic experience were revealed: characteristics and skills of service providers, distance learning, entertaining, distance celebration, escape and relaxation, socializing and togetherness, memorable, value, and recommendation and repurchase intention. Besides, a model that explains the inter-relationships of these variables was provided. Hence, the study contributes to the literature regarding gastronomic experience in general and distant gastronomic experience through online cooking classes by providing the components of distant gastronomic experience and their inter-relationships.Article Distant local-guided tour perceptions and experiences of online travellers(Sage Journals, 2022) Seyitoğlu, Faruk; Atsız, OzanThis paper investigated travellers’ perceptions and experiences of using distant local guided tours during the COVID-19 pandemic utilising a qualitative methodology. The reviews’ content of online travellers regarding distant local-guided tours offered by a sharing economy platform – Withlocals – in different destinations was analysed. The results demonstrated that travellers’ distant local-guided tour experiences include celebration, togetherness and socialising, escape and relaxation, memorable, educational, and hedonic components. Additionally, travellers perceived distant local-guided tours as an alternative travel type, preparation for an actual visit, and inspiration for face-to-face experiences. Therefore, distant local-guided tours can be defined as engaging alternative travel types that provide multidimensional experiences and help explore a destination before the in-person visit. Apart from playing a guidance role for scholars and practitioners, this research fills the gap of research on distant local-guided tours in the literature. However, future attempts could shed more light on the subjectArticle DİYARBAKIR’I ZİYARETEDEN KÜLTÜR TURİSTLERİNİN SEYAHAT MOTİVASYONLARININ BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA(2020) Karadaşlı, Hatice; Harman, SerhatDiyarbakır’a gelen yerli turistlerin demografik özelliklerinin, seyahat alışkanlıklarının ve motivasyonlarının kültür turizmi bağlamında incelenmesi amacıyla yapılan bu çalışmada, Diyarbakır'a gelen yerli turistler üzerinde verilerin anket formu aracılığıyla toplandığı tarama tipinde bir alan çalışması gerçekleştirilmiştir. 470 turistin katıldığı araştırmadan elde edilen verilerin analiz sonucuna göre; Diyarbakır’a gelen yerli turistlerin yarısından fazlasının kadın olduğu ve çoğunluğunun Diyarbakır’ı daha önce ziyaret etmedikleri görülmektedir. Turistlerin Diyarbakır da konaklama sayıları 1 gecedir. Bu araştırmada, Diyarbakır’a gelen yerli turistlerin seyahat motivasyonlarının; diğer kültürleri tanıma/ Bilgi ve deneyim, rahatlama ve dinlenme, prestij/ statü, destinasyona olan merak duygusu/ ilgi, sosyalleşme/bireyler arası ilişki kurma isteği ve akraba ve arkadaşları ziyaret etme başlıkları altında değerlendirilebileceği saptanmıştır.Article Double-edged perspectives on service robots: working with robots and robots’ future career impacts(Taylor & Francis Online, 2022) Seyitoğlu, Faruk; Atsız, Ozan; Taş, Sedat; Kaya, FazılThis study investigates the perspectives of undergraduate tourism and hospitality students on working with robots and the influence of the widespread use of robots on future careers. Accordingly, interviews were conducted with thirty students. The findings include two main categories: working with robots in the tourism and hospitality industry (advantages of working with robots, disadvantages of working with robots, and willingness to work with or implement robots) and future career impacts of the widespread use of robots (threatening human employment, reducing the motivation toward working in the industry, unfair competition between humans and robots, negative psychological impact/feeling of being less skilled than robots, and giving up/changing the industry). This research contributes to the literature by revealing the dimensions of working with robots and the future career impacts of the widespread use of robots. A model of future career impacts of the widespread use of robots was also proposed.Conference Object The Effects of the Motivation of Seeking Diversity in Street Foods on Satisfaction: The Case of İstanbul(2023) Harman, Serhat; Uzut, SultanIn present study, the impact of hedonic (Kim vd., 2021; Hiamey vd., 2015; Mathye ve Maliwichi, 2015; Yusuf, 2017), utilitarian (Crowley vd., 1992; Lin vd., 2012; Yoshida vd., 2013; Hill vd., 2016), social (de Charms ve Muir, 1978; Tauber, 1972; Santich, 2004; Tikkanen, 2007) and diversity-seeking motivations (Kim vd., 2021; Zifferblatt vd., 1980; Pliner, 1982; Quan ve Wang, 2004) on satisfaction with street food products, which are one of the gastronomic tourism products, was investigated. Data was collected through purposive sampling technique, which is one of the non-probability sampling techniques, using a survey method. The sample consisted of individuals who visited Istanbul and stayed at least one night and consumed Istanbul street food. A total of 439 people participated in the study, and 416 usable data were analyzed. The collected data was obtained through face-to-face interviews and electronically generated surveys. In line with the aim of the study, a measurement tool was created by adapting scales from various sources such as Kargiglioğlu (2019), Di Matteo (2020), Hani (2019), Van Trijp and Steenkamp (1992), Gupta and Duggal (2020) and Ab Karim et al. (2011). To determine the appropriate analysis methods for the data obtained from the survey, kurtosis and skewness values were first examined. Frequency tables were created to obtain the frequency distributions of the variables being studied. Factor analysis was applied to combine related variables and to create a smaller number of meaningful new variables or to explain the relationships between factors and indicators. Validity and reliability test were conducted. Following the factor analysis tests of the scales, independent sample t-tests and One Way Anova were performed to determine if there were significant differences in the responses provided by the participants. In addition, correlation and regression analyses were conducted to test the relationships between the variables included in the study. As a result of the conducted analysis, it was observed that the ratio of male and female participants was very close to each other, with married and 41-50 age group participants being the most frequent, while participants aged 51 and above had the lowest frequency. Additionally, it was found that single participants were more inclined to seek variety compared to married participants. There was also a significant difference in terms of food authenticity seeking and adapting to food changes between participants with monthly individual income between 0-4253 TL and 4254-5000 TL and participants with monthly individual income between 6001-7000 TL. This result indicates that as income level increases, individuals’ need for food variety and change also increases, and they try to meet these needs through street flavors. The participants made a total of 1818 markings regarding their preference for Istanbul street flavors that they frequently consume, and it was found that the majority of these markings (%17.5) were related to snacks, which is supportive of Aşık Akşit’s (2019)study. Following snacks, the options were seafood (%16.6), “main dishes” (%13), garnishes (%11.2), offal (%10.8), “pastries” (%10), desserts (%9.9), beverages (%6.6), and unprocessed fruits and vegetables (%4.4). Regarding the participants’ motivations for consuming Istanbul street flavors, a total of 922 markings were made, and the majority of these markings were related to flavor (%24.5), which is supportive of Perez-Villarreal et al.’s (2020) study. Flavor was followed by the motivation of getting together with friends and having fun (%20.3), which is supportive of Bayram’s (2020) study. The motivation for diversity (%19.8), which ranked third, was supported by Lenglet and Giannelloni’s (2016) study, while the motivations for saving time (%18.9) and price (%15.5) were supported by İrigüler and Öztürk’s (2016) study. Furthermore, it was observed that the participants’ satisfaction with Istanbul street flavors was relatively high (3.50), and there was a weak positive relationship (r=.451; p<0.01) between satisfaction and the variable of diversity-seeking. This suggests that the variety of Istanbul street flavors may not be entirely sufficient in ensuring consumer satisfaction. For researchers planning similar studies, it can be suggested to conduct studies on diversity-seeking motivation and satisfaction related to street food in rural areas outside of densely populated metropolises such as Ankara and Istanbul, to compare two or more destinations in terms of diversity-seeking motivation and satisfaction related to street food, to conduct studies on diversity of unique street food varieties in regions and cities and their place and importance in gastronomy tourism movement, to determine the impact of diversity seeking motivation on sustainable tourism, and to conduct studies on the effects of diversity seeking motivation on visitation or repeat visitation. It is also recommended to conduct studies targeting foreign consumers in addition to local consumers.Book Part Evaluation Of Cultural Heritage In Terms Of Sustainable Tourism: The Case Of Harran Cultural House(Livre de Lyon, 2022) Akgül, Onur; Mercan, Şefik OkanPublic administration, as an indisciplinary field, is based on a wealth of theory. As a matter of fact, a detailed analysis of public administration with different concepts, approaches and theories will confirm this determination. With this book, which contributes to public administration from quite different fields as a handbook, public administration has been subjected to a detailed examination. In this book, public administration is explained at the concept-theory-practice level with articles from different disciplines. In this book, public administration is a handbook prepared by academics working at many different universities in Turkey. Almost all important issues related to public administration are covered in the book. In our age, public administration has emerged with very different dimensions with paradigm shifts, great transformation and change. In this regard, concepts and approaches such as postmodernism, new public management and governance are particularly important. In this respect, the discipline of public administration has been dealt with in different articles in this work at the theoretical and practical level. On the other hand, analyzing this great transformation with a handbook will make a great contribution to the discipline and practice of public administration. This book has emerged as a very comprehensive work of interest to undergraduate, graduate and other researchers. With this handbook, which includes structural and functional analyzes of the political, social, economic and cultural analyzes of public administration, it is aimed to contribute to the field of public administration in the world, especially in Turkish public administration. As a matter of fact, in this study, theoretical and practical sections are included. We would like to express our deepest gratitude to both the esteemed authors and the representatives of the publishing houses for the preparation of this work. Finally, we hope that this book will be of great use to all readers.Article Exploring the dimensions of traditional breakfast experience: A netnography study(Varna University of Management, 2024) Kodaş, DavutThe primary aim of this paper is to explore the dimensions of traditional breakfast experience of international tourists visiting Istanbul. To achieve this aim, the netnography approach, which is a qualitative study method, was performed using the User-Generated Content (UGC) technique. The data were gathered in July 2022 from TripAdvisor platform and were sequenced from the latest to the earliest reviews (n=1184). The results of this study demonstrated that the traditional breakfast experience has six major components: authenticity, memorability, novelty, local hospitality, food attributes, togetherness, and social interactions. Significant theoretical and managerial implications were discussed.Article The future of restaurant labour: evidence from the U.S. restaurants(Routledge, 2023) Seyitoğlu, Faruk; Atsız, Ozan; Acar, AyşegülThis study contributes to the literature by delving into the perspectives of restaurant employees and managers in the USA about the future of restaurant labour. Through a qualitative research approach, we conducted 25 semi-structured interviews with employees and managers. The findings reveal the challenges of restaurant labour, including high turnover rates due to long hours and working during holidays and weekends, lack of work-life balance, and high levels of stress and pressure on employees. The impacts of the COVID-19 pandemic on the future of restaurant labour are extracted as restaurant operations-related, management-related, employee-related, and patron-related impacts. Finally, this research highlights the requirements for the future of restaurant labour, which are requirements to enhance the quality of working conditions and decrease the turnover rate and requirements to sustain in the restaurant industry as an employee.Article The future of tourism and hospitality labour: challenges, requirements, trends, skills and the impact of technology(Routledge, 2023) Seyitoğlu, Faruk; Costa, Carlos; Martins, Mariana; Malta, Ana MariaThis study was designed to fill two main research gaps: the need for a multidimensional perspective on the future of tourism and hospitality (T&H) labour and the lack of studies from the perspectives of key stakeholders who are representatives of tourism organisations and involved in policymaking. Therefore, it unveils the perceptions of policymakers responsible for tourism organisations in Portugal towards the future of T&H labour. Following an exploratory qualitative case study approach based on semi-structured interviews with eleven policymakers, the results illustrate that the most prominent challenges that the COVID-19 pandemic created are the damage to practical ability, finding a skilled and experienced workforce, and attracting tourism labour back to the sector. However, there are some requirements to overcome such challenges in the future. Moreover, future trends and skills for T&H employment were revealed as new working models, digitisation and robotisation, and the expected skills such as management, analytical, digital marketing, and customer behaviour analysis. Finally, technology was found to have positive and negative impacts on T&H employment. The results and implications will benefit Portugal and different destinations in understanding the dimensions of T&H labour for the future and developing future actions, strategies and policies.